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Business Manager - Global FMCG

Philippines Permanent Work from Home or Hybrid View Job Description
The Business Manager - Global FMCG provides strategic leadership in shaping commercial direction, driving channel development, and advancing category growth for the Philippine market. The role leads partner engagement, market execution excellence, and commercial performance management to ensure delivery of both annual and long‑term business objectives.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

A high‑growth FMCG organisation dedicated to accelerating market development and driving innovation in how it reaches and serves consumers. The company thrives in fast‑paced environments where commercial excellence, agility, and strategic collaboration are core to its success.

Job Description

  • Provide strategic leadership in shaping the commercial agenda, setting clear direction for channel growth, category expansion, and long‑range business priorities.
  • Spearhead channel development strategies that strengthen market presence, drive channel-specific profitability, and elevate execution standards across priority customer segments.
  • Steer category vision and roadmap by leveraging deep shopper, consumer, and market insights to guide portfolio strategy, assortment priorities, and customer engagement plans.
  • Influence and align senior stakeholders, ensuring cross‑functional teams and external partners are fully committed to the commercial and channel development agenda.
  • Oversee commercial performance management, including forecasting, investment optimization, and business planning across all channels, with a focus on maximizing ROI and strategic impact.
  • Drive a culture of commercial excellence, equipping sales and field teams with advanced tools, capability programs, and data-driven insights that enhance selling effectiveness and in‑market execution.
  • Monitor channel health and competitive dynamics, anticipating shifts in customer behavior, category trends, and trade priorities to proactively recalibrate strategies.
  • Lead strategic negotiations and joint planning with key partners to unlock growth, secure commercial commitments, and elevate partnership maturity.
  • Govern the development of channel activation frameworks, ensuring alignment of trade initiatives, promotional programs, and shopper marketing activity with broader business objectives.
  • Champion high-quality business reviews, guiding the preparation of senior-level performance reports, strategic insights, and recommendations that support critical decisions and future planning.



The Successful Applicant

  • Senior-level experience in commercial, channel development, trade marketing, category development, or related roles within FMCG.
  • Strong strategic and analytical capability, with the ability to translate insights into commercially sound actions.
  • Proven leadership in managing cross-functional stakeholders and influencing at senior levels.
  • Highly adaptable, self-driven, and effective in complex, fast-paced business environments.
  • Exceptional communication, presentation, and problem-solving skills.



What's on Offer

  • Take on a high-impact role influencing commercial strategy within a global FMCG organisation.
  • Work cross‑functionally with regional and in‑market teams on strategic initiatives that shape future growth.
  • Lead commercial, capability, and execution programs that directly enhance business performance in the Philippines.
Contact
Lyca Arellano
Quote job ref
JN-022026-6953597
Phone number
+63 02 7795 2810

Job summary

Function
Sales
Sub Sector
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-022026-6953597
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.