Commercial Manager (Stationery) | Full Remote

Strategic & Commercial Planning

• Build the long-term growth roadmap for the local market, including strategic priorities, channel focus, and required execution plans.
• Assess and recommend business models for online and offline retail environments, ensuring scalability and profitability.
• Develop channel strategies covering e-commerce (B2C) and brick‑and‑mortar key accounts, leveraging shopper insights, competitive analysis, and category trends.
• Define annual business objectives, including revenue targets, channel penetration, pricing approaches, product mix, and promotional frameworks.

2. Market & Category Development

• Track market shifts across retailers, shoppers, and competitors to identify opportunities and threats.
• Partner with marketing and trade marketing teams to plan product launches, in-store programs, and consumer-driven activities for both online and offline channels.
• Ensure consistent market alignment and execution quality across the region.

3. E-Commerce Leadership

• Develop and manage performance marketing activities such as paid media, search optimization, and platform‑specific traffic-driving initiatives.
• Collaborate with content and creative partners to deliver compelling social content, livestreams, and product storytelling that influence digital conversion.
• Guide platform partners on store design, content quality, pricing mechanics, and user experience improvements to increase conversion rates and basket metrics.

4. Distributor & Key Account Management

• Maintain strong relationships with distributors and major retail partners to gain insight, alignment, and influence on joint business direction.
• Co‑develop annual business plans including targets, assortment decisions, pricing strategies, and marketing calendars.
• Conduct structured business reviews (monthly/quarterly/annual) and provide performance analysis to ensure commitments and KPIs are met.
• Manage ROI for initiatives and intervene where performance gaps are identified.

5. Sales Operations & Administration

• Work closely with customer service teams to improve order fulfillment and supply-related processes.
• Communicate sales forecasts across the organization, covering monthly, seasonal, and annual cycles.
• Coordinate with Finance to ensure payment terms are respected and align with established agreements.