Country Head for Digital

Manila Permanent
  • Country Head of Digital Sales & Marketing
  • Senior level role in a global financial services

About Our Client

Consumer Bank within a Global Financial Services company. Manila based opportunity.

Job Description

This role will hold the digital sales volumes goals for various product lines and spearheading marketing strategy to grow revenue and engagement across new and existing clients. They will be key in developing and implementing competitive and relevant digital sales, marketing strategies for the future.

  • Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximise channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting and funnel performance (analytics)
  • Deliver against forecast for existing customer activities (revenue and engagement) of selected focus products/services, across all businesses.
  • Prioritise products and markets focus relative to revenue incremental opportunity
  • Lead development of communication strategy, positioning and best-in-class creative

The Successful Applicant

  • Country Head for Digital should have 15+ years' experience in Digital Marketing, Media and Sales
  • Passion for technology and numbers
  • Curious about human psychology & motivations
  • Digital sales/e-commerce experience is preferred
  • Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social
  • Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalising/testing platforms (Adobe Target) tools
  • Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organisation
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Experience managing large and complex projects across multiple countries and time zones
  • Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
  • Strong relationship building skills & experience of working in a matrix organisation will be considered an advantage

What's on Offer

  • Opportunity to lead & build a team of digital-first, highly-accountable sales, marketing strategy, and life-cycle marketers
  • High impact role within a globally recognised top Financial Services institution
  • Competitive salary & benefits on offer
  • Manila based
Rhiannon Guilford
Quote job ref
Phone number
+63 02 7795 2803

Job summary

Job Type
Consultant name
Rhiannon Guilford
Consultant contact
+63 02 7795 2803
Job Reference