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Ecommerce - Brand Manager (Fresh Pet Food)

Makati Permanent PHP150,000 - PHP200,000 per month (PHP1,800,000 - PHP2,400,000 per year) Work from Home or Hybrid View Job Description
The Brand Manager will lead and grow a fresh dog food brand across multiple e-commerce channels including Shopify, Shopee, TikTok Shop, Lazada, and in the future, offline retail. The primary focus is to meet ambitious sales targets and maximize PC3 (performance, conversion, customer acquisition) on a daily, monthly, and annual basis.
  • Opportunity to work in a great start up company
  • Flexible and hybrid working conditions

About Our Client

Fast-growing startup e-commerce company based in the Southeast Asia (SEA) region.

Job Description



  • Achieve Brand Targets: Drive sustainable and profitable sales growth and PC3 across all channels.


  • Channel Growth: Lead expansion across Shopify, Shopee, TikTok Shop, Lazada, and future offline retail channels.


  • Performance Marketing Leadership: Own and optimize key customer acquisition channels, especially Meta paid ads, while incorporating other digital marketing tactics including paid and organic social, email marketing, SEO, PPC, and on-platform tools like Shopee PPC.


  • Innovation and Optimization: Build on existing marketing playbooks and explore new digital tools and strategies to improve brand performance.


  • Team Leadership & Execution: Guide and inspire cross-functional teams spanning brand management, channel management, performance marketing, content marketing, and creative production. Maintain a hands-on approach to execution.


  • Brand Story & Communication: Develop an in-depth understanding of the brand story, products, ingredients, and value proposition to craft effective customer communications.


  • Storefront Management: Oversee e-commerce storefronts to ensure they are engaging, informative, and optimized for high conversion rates.


  • Content & Creative Direction: Collaborate with marketing and creative teams to enhance the impact of paid advertisements and organic social content.


  • Product Development: Support new product development initiatives from concept to launch.


  • Reporting & Planning: Manage detailed reporting, analytics, and strategic planning on a daily, monthly, and annual basis.



The Successful Applicant



  • Proven experience in brand management within e-commerce or FMCG, ideally with a passion for pet care or fresh food products


  • Strong expertise in performance marketing, especially Meta paid ads, plus familiarity or eagerness to learn SEO, PPC, and other digital marketing channels


  • Hands-on leadership style with the ability to manage and motivate cross-functional teams


  • Data-driven mindset with excellent analytical and reporting skills


  • Strong storytelling skills with an ability to effectively communicate brand value propositions


  • Comfortable working in a fast-paced startup environment in the SEA region


  • Committed to growing and evolving the brand long-term



What's on Offer



  • Career Growth: A chance to lead a brand from early stages and grow with the company, including expanding leadership responsibilities


  • Dynamic Work Environment: Collaborative, fast-paced startup culture where your ideas and contributions directly impact business outcomes


  • Flexible Work Arrangements: Remote/hybrid work options depending on your location and role needs


  • Learning & Development: Support for continuous learning including training, workshops, and conferences relevant to your role



Contact
Aila Arellano
Quote job ref
JN-092025-6831684
Phone number
+63 02 7795 2846

Job summary

Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
Retail
Location
Makati
Job Type
Permanent
Consultant name
Aila Arellano
Consultant contact
+63 02 7795 2846
Job Reference
JN-092025-6831684
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.