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General Manager

Manila Permanent View Job Description
This role will focus on growing the business from zero to one in the Philippines. The goal across the region is to build a market leader in retail with advanced tech platforms combining classical brick-and-mortar operations with omnichannel offer to consumers.
  • Build a retail startup in the Philippines
  • Exciting opportunity for a global business expanding across Southeast Asia

About Our Client

Large global company with businesses in FMCG, retail & logistics.

Job Description

Strategy Development:

- Identify & leverage local partnerships to enhance market entry and penetration

- Update shareholders regularly on progress, blockers & proposed way forward

Developing new retail format pilots:

- Refine omnichannel retail CVP hypothesis generated through customer research (i.e., desk research, focus groups & conjoint surveys)

- Define pilots' scope and go-to-market approach (assortment, pricing, promotions, look & feel, service level, customer experience, private label, other categories - ready to eat, cosmetics, etc.)

- Define objectives, budget & timeline (i.e., feasibility model) for first pilots

- Hire key personnel to execute first pilots

- Operationalize first pilots, in-store operations, commercial, pricing, assortment structure, customer perception & technology (i.e., omnichannel)

- Run multiple test, learn & refine cycles to optimize commercial & operational elements of first pilots in accordance with defined feasibility model

New retail format scale-up:

- Establish processes for successful format scale up

- Run seamless tech integration for target e-offering to consumers

- Expand team as necessary across commercial, operations, supply chain, IT, HR, finance, etc. along with developing necessary processes & systems

The Successful Applicant

  • Background scaling & leading growth in food retail, convenience stores and/or groceries - essential
  • Experience working in the Philippines is preferred
  • Proven track record significantly expanding a business in a relevant industry

What's on Offer

  • Exciting opportunity to build & scale a promising start-up with the backing of a large global conglomerate.
Contact
Rhiannon Guilford
Quote job ref
JN-112024-6592305
Phone number
+63 91 7712 4893

Job summary

Function
Executive Search
Sub Sector
Consumer Goods
What is your area of specialisation?
Retail
Location
Manila
Job Type
Permanent
Consultant name
Rhiannon Guilford
Consultant contact
+63 91 7712 4893
Job Reference
JN-112024-6592305

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.