Group Marketing Manager (Start-Up FMCG)

Makati Permanent View Job Description
As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that build brand equity, drive customer engagement, and accelerate business growth. This role is ideal for a hands-on leader who thrives in a start-up environment and is eager to make a significant impact
  • Purpose Driven Brand
  • High Impact Role

About Our Client

A start-up FMCG company with a mission to introduce a diverse array of snacks and global flavors to delight the Filipino palate.

Job Description

Strategic Marketing Leadership:

  • Develop and implement a comprehensive marketing strategy aligned with the company's vision, goals, and growth plans.
  • Identify and target key market segments, ensuring the brand resonates with the intended audience.
  • Monitor industry trends, consumer behavior, and competitor activities to inform strategic decisions.



Brand Management:

  • Build and establish a strong, differentiated brand identity in the FMCG market.
  • Oversee the creation of compelling brand campaigns across multiple platforms.
  • Ensure consistent brand messaging and visual identity across all touchpoints.



Product Development & Launches:

  • Collaborate with product development teams to align marketing efforts with new product launches.
  • Create go-to-market strategies for product introductions and innovations.



Team Leadership & Development:

  • Build, mentor, and lead a high-performing marketing team.
  • Foster a culture of creativity, innovation, and data-driven decision-making.



Partnerships & Collaborations:

  • Establish and maintain relationships with agencies, vendors, and key stakeholders.
  • Negotiate contracts and manage budgets to maximize ROI.



Performance Metrics & Reporting:

  • Analyze campaign performance and provide regular reports to senior leadership.
  • Use data insights to refine strategies and ensure the achievement of KPIs.

The Successful Applicant

  • Minimum 7-10 years of marketing experience, with at least 3-5 years in a leadership role in the FMCG sector.
  • Proven experience in launching and managing brands in a start-up or high-growth environment.
  • Strategic thinker with a creative mindset and a results-driven approach.
  • Excellent leadership and team-building abilities.



What's on Offer

  • Competitive package
  • Be part of the pioneering market team - have the chance to build and develop your own team
  • Play a pivotal role in driving the growth of a start-up FMCG company
Contact
Dex Vergara
Quote job ref
JN-112024-6592131
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Makati
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-112024-6592131

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.