Head of Brand Strategy

Manila Permanent
  • Implement the brand experience & directly contribute to business growth
  • Join a market leading, premium, consumer goods company

About Our Client

Market leading consumer goods company, with well-known & loved premium brands.

Job Description

  • See the world in the eyes of the customers and communicate more effectively
  • Craft brand architecture and differentiation strategy
  • Conduct competitive research to identify brand's strengths and weaknesses
  • Develop brand's digital marketing strategy
  • Assess the performance of marketing campaigns and events
  • Identify market insights, challenges and opportunities
  • Design marketing campaigns for new products, private label and markets
  • Write compelling brand stories
  • Brief and collaborate with category management and creative teams.
  • Lead ideation and brainstorming sessions

The Successful Applicant

The Head of Brand Strategy / Brand Strategist should be open-minded and passionate about creating holistic brand experiences. They should have strong research skills, an analytical mindset & be an excellent storyteller. They must be an excellent communicator, with strong project management experience & be able to lead and inspire a team.

The role reports to the Country Head and the business are looking for someone inquisitive & agile who is analytical and methodical in business but naturally creative.

We are looking for a marketing leader who has a successful & progressive track record in marketing/ brand positions within FMCG, retail and other consumer driven industries.

What's on Offer

This is a great opportunity for someone data-driven & analytical who likes to disrupt, to play a critical role in an organisation who truly believe in the importance of the brand strategy.

High potential opportunity for growth & progression, with a competitive salary & benefits.

Manila based Head of Brand Strategy / Brand Strategist position.

Rhiannon Guilford
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Phone number
+63 02 7795 2803

Job summary

Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Job Type
Consultant name
Rhiannon Guilford
Consultant contact
+63 02 7795 2803
Job Reference