Head of Marketing (Alcoholic Beverages)

Manila Permanent PHP200,000 - PHP320,000 per month (PHP2,400,000 - PHP3,840,000 per year)
  • Career Progression
  • High Impact Role

About Our Client

A leading beverages company handling both alcohol and non-alcohol brands in its portfolio.

Job Description

Strategic Planning:

  • Develop and execute comprehensive marketing strategies to drive brand awareness, market share, and revenue growth.
  • Conduct market research and analysis to identify key trends, consumer preferences, and competitive landscape.

Brand Management:

  • Oversee the development and maintenance of strong, differentiated brand identities for each product in the alcoholic beverages portfolio.
  • Ensure consistent messaging and brand positioning across all marketing channels.

Product Launches:

  • Lead cross-functional teams in the successful launch of new products, including market research, positioning, pricing, and promotional activities.
  • Develop and implement go-to-market plans to maximize product visibility and sales.

Budget Management:

  • Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
  • Monitor and report on the financial performance of marketing initiatives.

Team Leadership

  • Provide strong leadership and guidance to a team of 10 brand marketers, fostering a collaborative and innovative work environment
  • Develop and mentor team members, promoting professional growth and ensuring the team's overall success.

The Successful Applicant

  • You have at least 15+ years of marketing experience in an FMCG company
  • Proven experience leading and developing high-performing marketing teams.
  • Strong strategic thinking and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • In-depth knowledge of the alcoholic beverages market and industry trends

What's on Offer

  • Career progression
  • Competitive package
Dex Vergara
Quote job ref
Phone number
+63 02 7795 2800

Job summary

Sub Sector
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Job Type
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.