Head of Performance Marketing - Fitness Tech

Makati Permanent PHP100,000 - PHP250,000 per month (PHP1,200,000 - PHP3,000,000 per year) Work from Home or Hybrid View Job Description
We're hiring a Senior Performance Marketing Leader to own and scale our paid acquisition engine. This role sets strategy across all paid channels, partnering with our agency and internal stakeholders to drive data-led growth through advanced analytics and rigorous testing. Working closely with leadership, you'll translate business goals into high-impact campaigns across complex, multi-platform ecosystems.
  • Opportunities for career growth and progression
  • Competitive salary and benefits

About Our Client

It's a fast-growing health and wellness company focused on making fitness more accessible and results-driven. They offer structured training programs, coaching, and digital solutions designed to help individuals build sustainable habits and improve overall well-being. With a strong community-driven approach, the company blends technology, expert guidance, and performance-focused programming to support long-term transformation.

Job Description

* Serve as the company's senior authority on performance marketing, setting strategy, standards, and best practices across all paid channels.

* Own the end-to-end performance marketing framework, from acquisition strategy to measurement, attribution, and optimization.

* Act as the primary senior partner to the paid media agency, setting direction, reviewing execution, and holding partners accountable to performance targets.

* Lead advanced performance analysis, identifying growth levers, structural inefficiencies, and scalability opportunities.

* Design and oversee comprehensive testing and experimentation roadmaps across creatives, audiences, funnels, and bidding strategies.

* Establish and maintain robust attribution, tracking, and analytics infrastructure (pixels, conversion APIs, GA4, MMPs, data pipelines).

* Partner with the COO on strategic budget planning, long-term forecasting, and ROI optimization.

* Work with the Marketing Consultant to ensure alignment between paid media, brand initiatives, and broader growth objectives.

* Build executive-level reporting and dashboards that translate complex data into actionable insights.

* Mentor and guide junior marketers (if applicable), raising the organization's overall performance capability.

* Stay at the forefront of industry developments in automation, AI bidding, privacy regulations, and platform changes.

The Successful Applicant

* Bachelor's degree in Marketing, Business, Analytics, Economics, or a related field.

* 8+ years of experience in performance marketing, growth marketing, or digital acquisition, with proven senior-level ownership.

* Demonstrated success managing large-scale, multi-platform campaigns with significant budgets.

* Deep hands-on expertise in Meta, Google, TikTok, and other major paid platforms.

* Advanced proficiency in analytics, attribution modeling, and performance forecasting.

* Strong experience with tools such as GA4, Looker/Data Studio, Power BI, Tableau, or equivalent.

* Proven ability to challenge agencies and vendors with data-backed, technically sound recommendations.

* Exceptional financial and commercial acumen, with experience optimizing for CAC, ROAS, LTV, and revenue impact.

* Highly developed stakeholder management and executive communication skills.Preferred Qualifications

* Experience in high-growth, scale-up, or performance-driven environments.

* Exposure to international or multi-market campaigns.

* Background in SQL, Python, or advanced analytics is a strong advantage.

* Experience building internal performance systems and playbooks from scratch.

What's on Offer

  • Almost remote set up (1x in office)
  • Opportunities to lead a team and grow the business
  • Competitive salary and benefits
Contact
Hannah Acasio
Quote job ref
JN-092025-6842706
Phone number
+63277955010

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Technology & Telecoms
Location
Makati
Job Type
Permanent
Consultant name
Hannah Acasio
Consultant contact
+63277955010
Job Reference
JN-092025-6842706
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.