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Head of Shopper Insights - Global FMCG (open to expats)

Manila Permanent Work from Home or Hybrid View Job Description
Head of Shopper Insights - Global FMCG (open to expats)
  • Philippines leadership role
  • Competitive compensation & benefits package

About Our Client

We are seeking an experienced Head of Shopper Insights to join our global FMCG company. This senior leadership role is pivotal in shaping the company's understanding of shopper behavior and driving business strategies that deliver measurable results. The ideal candidate will possess a strong blend of strategic insight, research expertise, and stakeholder management skills, ensuring shopper-centric decision-making across the organization.

Job Description

  • Lead the shopper insights function, setting the strategic vision and ensuring alignment with business objectives.
  • Design and oversee innovative research programs, utilizing both quantitative and qualitative methodologies to uncover actionable insights into shopper behavior and market trends.
  • Partner with senior leaders across marketing, sales, and category management to translate insights into impactful strategies that drive business growth.
  • Manage and develop relationships with external research agencies, ensuring the delivery of high-quality, actionable insights.
  • Act as a strategic advisor to stakeholders, influencing decision-making with compelling, data-driven narratives.
  • Champion a culture of shopper-centricity across the organization while continuously enhancing insights capabilities through innovation and best practices.

The Successful Applicant

  • Extensive expertise in both quantitative and qualitative research methodologies.
  • Strategic thinker with a visionary approach to insights and their role in business growth.
  • Collaborative leader capable of building relationships across diverse teams and functions.
  • Results-driven professional with a passion for understanding shopper behavior and driving transformation through insights.
  • Open to non Filipino candidates / expats

What's on Offer

As a market leader in the FMCG sector, we offer an inclusive and dynamic workplace where innovation and excellence are celebrated. This role is an exciting opportunity to shape the future of our business by ensuring our strategies are deeply rooted in shopper understanding.

Contact
Lyca Arellano
Quote job ref
JN-062024-6464519
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Research
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-062024-6464519
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.