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Innovations Marketing Manager - Global FMCG

Manila Permanent PHP300,000 - PHP400,000 per month (PHP3,600,000 - PHP4,800,000 per year) Work from Home or Hybrid View Job Description
We are actively seeking an innovative and strategic Marketing Manager for Innovations with a passion for developing new products in the Fast Moving Consumer Goods (FMCG) industry. This role requires a deep understanding of marketing strategies, brand management, and consumer insight
  • One of the largest FMCG companies globally
  • Competitive salary package

About Our Client

Our client is a large organization in the FMCG industry. Recognized for its commitment to innovation and quality, they have a strong presence in the market and a wide range of products that cater to diverse consumer needs.

Job Description

  • Identify target consumers through comprehensive analysis of attractiveness and ability to win. Develop deep consumer insights, including their perceived value of relevant brands.
  • Define or refine the Brand Essence, ensuring it aligns with the broader strategic business unit vision. Ensure that the Brand Essence is consistently reflected in all brand messaging and actions.
  • Deliver product experiences that meet or exceed consumer expectations, both nutritionally and sensorially.
  • Ensure the brand makes a meaningful impact in three key areas: individuals & families, communities, and the planet.
  • Lead the creation of Big Ideas and Campaign Concepts, integrating them into engagement strategies that deliver compelling and rewarding brand experiences for target consumers. Identify opportunities for above-market campaigns.
  • Drive collaboration with communication agencies, ensuring that all brand communications enhance the company's reputation and reinforce brand values.
  • Understand shopper behaviors and motivations, helping design shopper experiences that delight consumers and drive engagement. Develop shopper strategies for the brand portfolio, provide recommendations on pricing, promotional strategies, and SKU selection for key channels and customers.
  • Oversee the development and execution of strong, integrated brand and communication plans that support the overall market business strategy.
  • Track and analyze brand performance and health metrics, ensuring alignment with business goals.
  • Assess the business impact of brand activities, prioritizing investments that drive the most value.
  • Demonstrate leadership in fostering team development and collaboration.
  • Develop, update, and implement the brand's digital strategy in alignment with local, regional, and global stakeholders. Drive execution of key digital initiatives throughout the Consumer Experience Framework.
  • Oversee the tracking, performance measurement, and benchmarking (both internal and external) to ensure the achievement of the brand's purpose and objectives.

The Successful Applicant

A successful Marketing Manager Innovations should have:

  • A degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing management and product development in the FMCG industry.
  • Exceptional leadership and team management skills.
  • Strong understanding of consumer behavior and market trends.
  • Excellent communication and presentation skills.
  • Ability to work cross-functionally and build strong relationships

What's on Offer

  • A vibrant and innovative company culture.
  • Opportunity to lead and develop new products
  • Comprehensive benefits package
  • Hybrid work set up; office in Makati



This is a fantastic opportunity to drive innovation in the segment for a leading FMCG company. If you are a strategic thinker with a passion for innovating, we encourage you to apply.

Contact
Lyca Arellano
Quote job ref
JN-122024-6615916
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-122024-6615916
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.