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Innovations Marketing Manager (NPD)

Manila Permanent PHP250,000 - PHP300,000 per month (PHP3,000,000 - PHP3,600,000 per year) Work from Home or Hybrid View Job Description
Innovations Marketing Manager (NPD)
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  • International consumer goods business
  • Competitive salary package

About Our Client

We are a leading global FMCG company, operating in various markets around the world. As we continue to expand our operations in the Philippines, we are seeking an experienced Innovations Marketing Manager (NPD) to join our team.

Job Description

Marketing Strategy Development

  • Develop comprehensive marketing strategies to drive business growth, increase market share, and enhance brand visibility.
  • Conduct market research and analysis to identify new market segments, consumer trends, and competitive opportunities.
  • Collaborate with cross-functional teams to align marketing strategies with overall business objectives.



New Business Development & Project Management

  • Identify and evaluate potential new businesses and areas of growth for the company.
  • Analyze market trends, consumer needs, and competitor activities to identify untapped opportunities.
  • Develop business plans and proposals for new ventures, partnerships, or acquisitions.
  • Oversee marketing projects and campaigns, ensuring timely execution and successful implementation.



New Product Development and Launch

  • Lead the end-to-end process of new product development (NPD) from concept to commercialization.
  • Collaborate with product development teams to define product specifications, features, and positioning.
  • Create go-to-market strategies, including pricing, distribution, and promotional plans, to successfully launch new products.



Brand Innovation and Renovation

  • Develop and execute brand innovation and renovation strategies to ensure the relevance and competitiveness of existing brands.
  • Identify opportunities for brand portfolio expansion, product line extensions, and brand revitalization initiatives.
  • Monitor market trends and consumer insights to drive continuous improvement and adaptation of brand strategies.

The Successful Applicant

  • Proven track record of at least 8 years in a similar marketing role within the FMCG industry.
  • Extensive experience in developing and implementing marketing strategies, preferably on a global scale.
  • Strong expertise in new product development (NPD) and successful product launches.
  • Demonstrated ability to identify new business opportunities and drive growth.
  • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Strong analytical and problem-solving abilities, with a data-driven approach.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders.
  • Up-to-date knowledge of market trends, consumer behavior, and industry best practices.

What's on Offer

Join our team as an Innovations Marketing Manager (NPD) and contribute to the growth and success of our global FMCG company. We offer a competitive salary, comprehensive benefits package, and a stimulating work environment that encourages creativity and professional development.

Contact
Lyca Arellano
Quote job ref
JN-062023-6076420
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-062023-6076420
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.