Marketing Director - Ethical Pharma

Key Responsibilities:

1. 
   
   Strategic Planning:
   
   • Develop and implement comprehensive marketing strategies for pharmaceutical products in alignment with business goals.
   • Conduct market research and analysis to identify opportunities, trends, and competitive landscape within the ethical pharmaceutical sector.
   • Oversee the development of marketing budgets, ensuring efficient allocation of resources.
2. 
   
   Brand Management:
   
   • Lead brand development and positioning initiatives for pharmaceutical products, ensuring alignment with ethical marketing standards and regulatory requirements.
   • Collaborate with cross-functional teams (e.g., sales, medical affairs) to enhance brand awareness and loyalty.
   • Maintain the integrity and reputation of the brand, addressing any potential ethical concerns.
3. 
   
   Marketing Campaigns:
   
   • Plan and execute marketing campaigns across multiple channels, including digital, print, and events, ensuring all materials are compliant with industry regulations.
   • Work closely with external agencies and vendors to develop promotional materials and communication strategies.
   • Monitor campaign effectiveness, analyze data, and adjust strategies as needed to meet objectives.
4. 
   
   Stakeholder Engagement:
   
   • Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and industry influencers to promote product awareness and adoption.
   • Lead communication with regulatory bodies, ensuring all marketing initiatives comply with relevant laws and guidelines.
5. 
   
   Team Leadership & Development:
   
   • Lead and mentor the marketing team, fostering a collaborative environment that encourages innovation and continuous learning.
   • Set performance goals and conduct regular reviews to track individual and team progress.
6. 
   
   Collaboration & Cross-Functional Work:
   
   • Work closely with sales teams to align marketing initiatives with sales objectives and drive sales performance.
   • Collaborate with the medical, legal, and regulatory teams to ensure all marketing materials and communications are accurate, compliant, and scientifically sound.
7. 
   
   Market Analysis & Reporting:
   
   • Analyze market data, customer feedback, and competitor activities to continuously refine marketing strategies.
   • Report on the performance of marketing initiatives, providing insights and recommendations to senior management.