Save Job Back to Search Job Description Summary Similar JobsPhilippines leadership roleCompetitive compensation & benefits packageAbout Our ClientOur client is a leading FMCG business with a global reach and significant presence in the Philippines.We are seeking an experienced and strategic Marketing Director to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in portfolio management, budget management, analytical decision-making, and marketing activation. This role requires a dynamic leader with a proven track record of successfully managing large-scale marketing campaigns, optimizing marketing spend, and leveraging insights to drive commercial impact.Job DescriptionThe Marketing Director will oversee and optimize the product portfolio strategy, ensuring alignment with business goals, market trends, and consumer needs while identifying opportunities for innovation, expansion, and rationalization. They will develop and manage the marketing budget, ensuring cost efficiency and maximum ROI on marketing initiatives, while effectively allocating resources across different marketing channels.This role will lead the planning and execution of 360-degree marketing campaigns, including digital, social media, in-store, and experiential activations, driving brand awareness, engagement, and conversion. The Marketing Director will utilize market insights, consumer research, and performance analytics to refine marketing strategies and drive business growth.Additionally, the succesful candidate will collaborate with sales, finance, product development, and external agencies to ensure seamless execution of marketing strategies. They will define and enhance brand positioning, messaging, and storytelling to strengthen market presence. Monitoring key marketing KPIs, analyzing campaign effectiveness, and adjusting strategies accordingly will be a crucial part of the role.The Successful ApplicantMinimum 10+ years of marketing experience, with at least 5 years in a leadership roleProven expertise in portfolio management, budgeting, and data analyticsStrong experience in marketing activation, including campaign execution and brand-building initiatives.Ability to translate data insights into actionable marketing strategiesExcellent leadership, communication, and stakeholder management skillsWhat's on OfferOpportunity to lead and shape the marketing strategy of a high-growth businessWork with a dynamic and innovative team in a collaborative environmentCompetitive compensation and benefits packageHybrid work set-upContactLyca ArellanoQuote job refJN-022025-6661585Phone number+63 02 7795 2810Job summaryFunctionMarketingSub SectorMarketing/Director/VPWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationManilaJob TypePermanentConsultant nameLyca ArellanoConsultant contact+63 02 7795 2810Job ReferenceJN-022025-6661585Work from HomeWork from Home or Hybrid
