Marketing Lead PH - FMCG (Snacks & Confectionary)

Manila Permanent PHP200,000 - PHP250,000 per month (PHP2,400,000 - PHP3,000,000 per year) Work from Home or Hybrid View Job Description
The Country Marketing Lead is entrusted with the pivotal role of adapting cluster brand strategies and marketing initiatives to suit the nuances of the local market. This entails leveraging deep-rooted insights into local consumer behavior and market dynamics to effectively achieve the brand objectives, encompassing sales growth, market share expansion, and increased penetration.
  • Multinational Company
  • High Impact Role

About Our Client

A global FMCG company renowned for its wide range of sweet treats and snacks, household name beloved by millions worldwide

Job Description

Localizing Brand & Communication Strategy

  • Ensure flawless execution by providing guidance to local thirs party agency teams for implementing activities and utilizing regional toolkits
  • Establish communication framework cascaded by regional market by integrating insights from local consumers.

Brand Management and P&L

  • Evaluate brand performance regularly and suggest adjustments to local brand plans as necessary.
  • Efficiently manage the budget and resources allocated for consumer promotion
  • Collaborate with local cross-functional teams, such as trade marketing, to develop an integrated business plan that ensures successful implementation of key brand initiatives.



Portfolio Innovations

  • Spearhead the country's innovation and expansion product pipeline



Perfect Store Management

  • Oversee and coordinate with local trade marketing and sales team to ensure efficient in-store projects



Creative Content Production and Media Engagement:

  • Customize campaign assets targeted to the Philippine market
  • Take ownership of creating local brand activation content (e.g., social media assets, influencer postings) by collaborating with creative and media agencies.

The Successful Applicant

  • You have at least 7 years of brand management experience in an FMCG company
  • Extensive market insight and able to translate regional directives to actionable activations & executions
  • You are comfortable with an individual contributor position

What's on Offer

  • Multinational company
  • Impact driven and exponential growth to the business
  • Exposure to global mentors and leaders
Contact
Dex Vergara
Quote job ref
JN-032024-6372524
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-032024-6372524
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.