Marketing Manager - Dairy

Manila Permanent PHP250,000 - PHP300,000 per month (PHP3,000,000 - PHP3,600,000 per year) Work from Home or Hybrid
  • International company
  • Competitive salary & benefits package

About Our Client

We are a leading global consumer goods company dedicated to providing high-quality products to customers worldwide. With a diverse portfolio of brands spanning various industries, we strive to deliver exceptional experiences and innovative solutions. We are seeking a talented and experienced Marketing Manager to join our team and contribute to our continued growth and success.

Job Description

As the Marketing Manager, you will play a pivotal role in driving the success of our brands by developing and executing strategic marketing initiatives.

Brand Strategy and Management:

  • Develop comprehensive brand strategies to drive growth, increase market share, and enhance brand equity.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitor activities.
  • Collaborate with cross-functional teams to develop and execute brand plans, including product positioning, pricing strategies, and promotional activities.
  • Monitor brand performance and implement corrective actions to address challenges and capitalize on opportunities.

Business Turnaround:

  • Identify underperforming brands or product lines and develop strategies to revitalize their performance.
  • Conduct thorough analysis of market dynamics, customer preferences, and competitive landscape to identify growth opportunities.
  • Implement innovative marketing campaigns and initiatives to reposition brands, improve market share, and drive revenue growth.
  • Monitor key performance indicators (KPIs) and make data-driven decisions to optimize business performance.

Campaign Development and Execution:

  • Lead the development and execution of integrated marketing campaigns across various channels, including digital, traditional media, and experiential marketing.
  • Collaborate with creative agencies and internal teams to develop compelling messaging and creative assets that resonate with target audiences.
  • Monitor campaign performance, measure effectiveness, and adjust strategies as needed to maximize ROI.
  • Stay abreast of emerging marketing trends, technologies, and platforms to identify new opportunities for campaign innovation and optimization.

Team Management:

  • Build and lead a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative and results-oriented culture.
  • Set clear goals and performance expectations for team members and conduct regular performance evaluations.
  • Identify skill gaps and provide training and development opportunities to enhance team members' capabilities.
  • Foster cross-functional collaboration and establish strong working relationships with internal stakeholders, including sales, product development, and finance teams.

The Successful Applicant

  • Strong track record of driving business growth and achieving measurable results.
  • Demonstrated ability to lead and inspire high-performing teams, fostering a collaborative and innovative environment.
  • Excellent analytical skills with the ability to leverage data to drive strategic decision-making.
  • Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
  • Exceptional communication and presentation skills, with the ability to effectively communicate complex ideas to diverse stakeholders.
  • Familiarity with digital marketing strategies, platforms, and analytics tools.

What's on Offer

Global market experience and the ability to work in a fast-paced, dynamic environment.

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. Apply now and be a key driver in our success!

Head office is located in Makati City, Philippines

Contact
Lyca Arellano
Quote job ref
JN-052023-6060481
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-052023-6060481
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.