Back to search

Marketing Manager - FMCG

Manila Permanent PHP300,000 - PHP400,000 per month (PHP3,600,000 - PHP4,800,000 per year) Work from Home or Hybrid View Job Description
The Marketing Manager - Beverages is a crucial role in the company, focusing on leading and driving the marketing strategy and execution for its category. This role requires a strategic thinker with a hands-on approach to overseeing marketing activities across the Philippines.
  • One of the largest FMCG companies globally
  • Competitive salary package

About Our Client

Our client is an established organization in the FMCG industry. They are a large organization recognized for their commitment to excellence and a strong presence in the Philippines, offering a diverse range of high-quality products to consumers.

Job Description

  • Drive the growth of the brand and achieve the desired equity within the assigned product group by overseeing all marketing activities. Align these activities with both short- and long-term business goals, strategies, action plans, P&L, and market spend, ensuring full compliance with regulatory requirements.
  • Develop and manage effective communication briefs and plans, guiding agencies in creating promotional materials, media strategies, and their implementation. Direct research agencies in conducting both qualitative and quantitative research.
  • Activate the brand's essence and vision, ensuring that they are reflected across all initiatives.
  • Regularly update and refine the consumer portrait and engagement funnel for the brand, ensuring it aligns with current market trends and consumer behaviors.
  • Analyze the in-store environment and contribute to category strategy. Define the brand's desired pricing structure and provide recommendations for pricing and promotional strategies. Propose SKUs for key channels and customers to enhance brand visibility and sales.
  • Ensure a consumer-centric approach, applying innovation levers to continuously improve the product offering. Contribute to the innovation pipeline and execute relevant renovations to maintain brand vibrancy.
  • Play an active role in developing and executing a strong, functionally aligned brand plan. Monitor performance metrics, brand health, and strategic alignment to ensure goals are met.
  • Collaborate on the development and execution of engagement strategies, creating relevant and memorable brand experiences. Work closely with communication agencies to ensure all brand communications enhance the company's reputation as a trusted leader in the market.
  • Ensure all marketing activities are compliant with industry regulations and specifications.

The Successful Applicant

A successful Marketing Manager - should have:

  • Minimum of Bachelor Degree in Marketing, Business Administration or related field.
  • 7+ years of working experience in marketing preferably in FMCG brands.
  • End-to-end brand management experience.
  • Good communication skills.
  • Able to work under high pressure and have self-starter attitude

What's on Offer

  • An attractive salary package
  • Comprehensive benefits package.
  • Hybrid work set up
  • Opportunities for career progression within the organization.
  • A supportive and inclusive company culture.
  • The chance to work with a leading brand in the FMCG industry in the Philippines.



If you are a strategic, driven, and hands-on leader seeking to make a significant impact in the FMCG industry, we encourage you to apply for the Marketing Manager role today

Contact
Lyca Arellano
Quote job ref
JN-122024-6615909
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-122024-6615909
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.