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Marketing Manager - Global Sporting Goods

Philippines Permanent PHP200,000 - PHP250,000 per month (PHP2,400,000 - PHP3,000,000 per year) Work from Home or Hybrid View Job Description
The Marketing Manager - Global Sporting Goods is responsible for developing and executing brand and retail marketing strategies that elevate consumer engagement and drive business growth. This role leads integrated campaigns, digital initiatives, and community activations to strengthen the company's presence in the sporting goods market.
  • International retail brand
  • Career progression, competitive salary package and hybrid work set up

About Our Client

We are a leading sporting goods retailer committed to empowering active lifestyles through high‑quality products, immersive brand experiences, and strong community engagement. With a rapidly expanding presence, we bring together innovative global brands and local market insights to inspire athletes, enthusiasts, and everyday movers.

Job Description

  • Build and execute localized marketing strategies that strengthen brand presence and drive sustainable business performance.
  • Ensure consistent application of brand identity and messaging across all marketing channels and materials.
  • Lead the development of integrated marketing campaigns covering product launches, seasonal initiatives, and brand storytelling.
  • Manage digital and social media strategy, including content planning, performance monitoring, and audience engagement.
  • Oversee updates to website and e‑commerce marketing content to support traffic, conversion, and campaign relevance.
  • Lead public relations efforts through agency coordination, media relations, press activities, and influencer partnerships.
  • Manage ambassadors, athletes, and key opinion leaders to amplify brand messaging and consumer reach.
  • Plan and execute retail and community activations such as store openings, grassroots sports events, and experiential programs.
  • Monitor market trends, competitor activity, and consumer insights to guide marketing decisions and optimizations.
  • Oversee the marketing budget, ensuring effective investment allocation and maximizing return on spend.

The Successful Applicant

  • 7+ years' experience in brand, retail, or trade marketing; sporting goods or lifestyle retail experience is a strong advantage.
  • Solid background in integrated marketing, digital strategy, and campaign execution.
  • Analytical thinker with experience extracting insights from data and applying them to strategic decisions.
  • Skilled at managing agencies, influencers, athletes, and cross-functional partnerships.
  • Passion for sports, movement, and an active lifestyle.

What's on Offer

  • Make an impact by shaping brand experiences that inspire communities and promote active living.
  • Work in a dynamic, creative environment that values innovation, collaboration, and growth.
  • Lead high‑visibility initiatives with the opportunity to influence brand direction and business success.



Contact
Lyca Arellano
Quote job ref
JN-022026-6950297
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-022026-6950297
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.