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National Sales Manager (General Trade)

Makati Permanent PHP200,000 - PHP300,000 per month (PHP2,400,000 - PHP3,600,000 per year) Work from Home or Hybrid View Job Description
This role will lead, develop, and execute the national GT strategy for a growing bottled beverage brand. This role is responsible for driving volume, distribution, visibility, and profitable growth across all general trade channels. The ideal candidate has a strong background in the FMCG beverage industry, deep expertise in route-to-market design, and proven leadership in managing large sales teams and distributor networks.
  • Industry Leader
  • Stability & Security

About Our Client

One of the Philippines' largest and most diversified beverage manufacturers, operating some of the most modern and fully integrated production facilities in Southeast Asia.

Job Description

Strategic Leadership

  • Develop and implement the national general trade sales strategy to achieve volume, revenue, and distribution targets.
  • Build annual operating plans (AOP), sales forecasts, and commercial programs.
  • Identify market opportunities, competitive insights, and growth levers for GT channels.



Sales Management

  • Lead and motivate regional sales managers, territory managers, and field sales teams.
  • Manage distributor operations, ensuring optimum inventory, coverage, and execution standards.
  • Drive numeric and weighted distribution targets across priority channels and outlets.



Route-to-Market (RTM) & Execution

  • Design efficient RTM models to improve coverage, productivity, and cost-to-serve.
  • Implement channel programs, pricing strategies, promotional plans, and merchandising standards.
  • Ensure strong trade execution at point-of-sale, including visibility, planogram compliance, and activation

The Successful Applicant

  • Minimum 15 years of progressive sales experience in FMCG, preferably beverages.
  • Strong understanding of general trade channels, distributor management, and RTM strategies.
  • Proven track record of leading and developing large, diverse sales teams.
  • Excellent analytical, negotiation, and commercial planning skills.
  • Ability to work in a fast-paced, growth-driven environment.



What's on Offer

  • Fast-Growing Brand: Join a bottled beverage company experiencing rapid expansion, giving you the platform to influence national strategy and make a visible impact.
  • High Ownership & Autonomy: Lead nationwide initiatives with the freedom to shape the future of our General Trade business.



Contact
Dex Vergara
Quote job ref
JN-012026-6917178
Phone number
+63 02 7795 2800

Job summary

Function
Sales
Sub Sector
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Makati
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-012026-6917178
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.