Product/Business Analyst

Product Discovery & Strategy

• Partner with product managers and stakeholders to define problem statements, business objectives, and success metrics (OKRs/KPIs).
• Conduct discovery using qualitative and quantitative methods (customer interviews, journey mapping, funnel analysis, cohort analysis).
• Benchmark competitors and market trends; synthesize insights into opportunity assessments and product briefs.

Requirements & Delivery

• Translate business needs into clear user stories, acceptance criteria, workflows, and wireframes (where applicable).
• Facilitate backlog grooming, prioritization, and sprint planning using frameworks (e.g., RICE, MoSCoW).
• Support UAT planning and execution; document defects, track resolution, and signoff criteria.

Analytics & Reporting

• Build and maintain dashboards and recurring reports (e.g., product performance, conversion, retention, operational KPIs).
• Design and evaluate experiments (A/B tests), ensuring proper instrumentation and statistical validity.
• Perform ad‑hoc analyses to diagnose issues (e.g., spike investigations, drop-offs, root cause analysis) and recommend actions.

Stakeholder Management & Communication

• Lead cross-functional workshops (requirements, process mapping, impact assessments).
• Create clear, concise documentation (BRDs, PRDs, process maps, decision logs).
• Present insights and recommendations to leadership with a strong business narrative.

Process & Governance

• Maintain source-of-truth documentation; ensure traceability from business objectives → requirements → releases → measured outcomes.
• Support data quality, taxonomy standards, and analytics governance (naming conventions, event tracking plans).
• Identify and implement process improvements that increase delivery speed and quality.