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Regional Marketing Manager - CDO

Cagayan de Oro Permanent PHP100,000 - PHP150,000 per month (PHP1,200,000 - PHP1,800,000 per year) View Job Description
Responsible for developing and executing regional marketing strategies and plans to support business objectives and goals, including 2B and 2C metrics to drive demand* Implement strategies to increase user leads and conversion rates through online and offline marketing
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  • Opportunity to work for a well-funded start-up
  • Opportunity to build the the local team

About Our Client

Philippine motorcycle vehicle for hire and package delivery company

Job Description

* Optimize conversion rates at each stage of the customer funnel, identifying and addressing potential drop-offs

* Collaborate with the product development team to identify opportunities for improving the application user interface and user journey

* Analyze marketing data on the coverage area's customer funnel and commuting habits, and generate reports to measure the effectiveness of campaigns

* Work with creative team to coordinate and execute local and branding events

* Handle overall strategy and execution of regional campaigns, content management, partnerships, and digital marketing for assigned coverage area

* Oversee on-ground campaign activations, working closely with the regional marketing teams and agencies to ensure seamless execution and maximum impact

* Monitor and manage the regional marketing budget to maximizeROI

* Responsible for gathering user feedback via FGDs and cascading this information to relevant internal teams in order to improve conversion and engagement

The Successful Applicant

* Bachelor's degree and above in relevant fields such as Marketing, business administration/management

* Have a deep understanding of local market behaviour and pain-points, especially in the transportation category in the Visayas Region (Cebu, Cagayan de Oro, Iloilo, Bacolod)

* Relevant working experience of above 5 years in a Regional Marketing function

* Excellent marketing sense, strong communication skills in the assigned coverage area

* Optimistic, self-starter, and resilient

* Candidate has to embody the following values as this is critical in ensuring the success and longevity of the organization

What's on Offer

The opportunity to develop your marketing team and to take ownership of new strategies

Contact
Aila Arellano
Quote job ref
JN-102022-5814130
Phone number
+63 02 7795 2846

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Media & Agency
Location
Cagayan de Oro
Job Type
Permanent
Consultant name
Aila Arellano
Consultant contact
+63 02 7795 2846
Job Reference
JN-102022-5814130

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.