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Regional Senior Brand Manager

Pasig Permanent PHP180,000 - PHP220,000 per month (PHP2,160,000 - PHP2,640,000 per year) Work from Home or Hybrid View Job Description
The Regional Senior Brand Manager is responsible for driving brand strategy, market growth, and innovation across multiple regions. This role focuses on strengthening brand equity, leading new product development, and executing marketing campaigns. The ideal candidate is a strategic thinker with a commercial mindset, capable of working in a lean team environment while managing cross-functional collaborations.
  • Multinational Company
  • Cross Market Opportunity

About Our Client

This company is a global leader in the development and marketing of consumer health and wellness products. It specializes in providing high-quality, innovative solutions designed to meet evolving consumer preferences and lifestyle needs.

Job Description



  • Brand Strategy & Execution: Develop and implement brand strategies that align with regional and global objectives. Lead the creation of marketing plans to enhance brand awareness and market share.


  • Brand Building: Strengthen brand equity through targeted brand-building initiatives, ensuring brand positioning resonates with consumers and delivers sustainable growth.


  • New Product Development (NPD): Lead the ideation, development, and launch of new products by collaborating with R&D, supply chain, and commercial teams, ensuring successful market entry and adoption.


  • Budget Management: Manage regional marketing budgets effectively, ensuring optimal allocation of resources and delivering cost-effective marketing initiatives.


  • Commercial Growth & Business Impact: Partner with sales and category teams to drive business performance, enhance market penetration, and optimize pricing, promotions, and distribution strategies.

The Successful Applicant

  • At least 8 years of experience in brand management, preferably in FMCG, retail, or consumer goods industries.
  • Experience managing at least one direct report, providing mentorship, and fostering career development.
  • Commercial mindset with an entrepreneurial approach to brand growth, identifying and executing new opportunities for revenue generation and market expansion.

What's on Offer

  • Opportunity to lead brand growth initiatives across a dynamic regional landscape with a high level of ownership.
  • Work with a lean team and report directly to the General Manager for APAC
  • Hybrid set-up with 3x in the office in Pasig
Contact
Dex Vergara
Quote job ref
JN-022025-6669581
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Pasig
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-022025-6669581
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.