Revenue Growth Manager (Global FMCG)

Trade Promotion Strategy & Management

• Leads the development of the market's trade promotion strategy and annual promotion plans.
• Partners with Marketing, Sales, Category, and Finance teams to define optimal promotional mechanics, price tiers, and ROI targets.
• Oversees pre- and post-promotion evaluation, ensuring strong governance, clean data, and actionable insights.
• Manages the promotional learning library and integrates insights into S&OP+ cycles.
• Provides guidance to ensure trade investment decisions are justified, strategic, and aligned with financial expectations.

Pricing & Mix Optimization

• Defines everyday pricing and product mix guidelines, collaborating with Marketing and Customer Marketing.
• Leads deployment of price adjustments, ensuring accurate execution and alignment with commercial strategy.
• ConductsSKU-level pricing analysis, interpreting competitive price movements and translating them into:
  • promotional strategies
  • ROI calculations
  • trade spend recommendations
  • channel allocation decisions across GT, MT, and E‑commerce
• Drives mix optimization initiatives by integrating consumer, customer, and financial data to set annual mix targets.

Trade Terms & Commercial Strategy

• Supports the design of effective trade terms frameworks that enhance profit pools and customer investment efficiency.
• Works cross-functionally to build structure and clarity into commercial levers.

Data & Analytics Leadership

• Performs advanced data mining, cleaning, and reconciliation to ensure accurate commercial insights.
• Uses exceptional Excel mastery (in a non-automated environment) to build pricing models, dashboards, and analysis frameworks.
• Ensures data integrity and visibility behind pricing, promotion, and trade spend decisions.

Cross-Functional Influence & Stakeholder Management

• Communicates confidently with Finance, Sales, and Commercial teams, demonstrating strong business maturity.
• Goes beyond presenting data by providing clear recommendations and strategic POVs.
• Leads or co-leads SRM capability-building initiatives within the market.

How Success Will Be MeasuredSuccess in the role will be determined by the ability to:

• Improve pricing strategies for new and existing SKUs across all channels.
• Deliver accurate, high-quality commercial insights derived from clean and reliable data.
• Strengthen trade spend management with full visibility, justification, and alignment to ROI objectives.
• Enhance partnership with Finance by providing actionable business recommendations rather than raw analysis.
• Support Sales and Commercial teams with data-backed decisions that uplift revenue, margin, and customer performance.