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Senior Brand Manager - Global FMCG

Philippines Permanent PHP180,000 - PHP250,000 per month (PHP2,160,000 - PHP3,000,000 per year) Work from Home or Hybrid View Job Description
The Senior Brand Manager will lead the strategic development and execution of brand plans to drive growth, market share, and brand equity. This role requires a strong blend of strategic thinking, creativity, and commercial acumen, with a focus on consumer insights, innovation, and integrated marketing.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

This opportunity is with a large organization in the FMCG industry, recognized for its comprehensive portfolio of well-loved brands. The company is committed to innovation and delivering high-quality products that meet consumer needs globally.

Job Description

  • Develop and implement annual and long-term brand strategies aligned with business objectives.
  • Lead 360° marketing campaigns across digital, traditional, and experiential channels.
  • Manage P&L for assigned brands, ensuring profitability and sustainable growth.
  • Collaborate with cross-functional teams including Sales, R&D, Supply Chain, and Finance.
  • Drive innovation pipeline and oversee product launches from concept to execution.
  • Analyze market trends, consumer behavior, and competitive landscape to inform strategy.
  • Manage external agencies (creative, media, research) to deliver high-impact campaigns.
  • Monitor brand performance metrics and adjust plans to optimize results.
  • Champion brand consistency and integrity across all touchpoints.

The Successful Applicant

  • 5-8 years of experience in brand management within the FMCG industry.
  • Proven track record in leading successful brand campaigns and product innovations.
  • Strong analytical skills and data-driven decision-making.
  • Excellent communication, leadership, and stakeholder management skills.
  • Experience working with global or regional teams, preferred

What's on Offer

The organization is committed to employee development. The Senior Brand Manager will have access to training, mentorship, and global career opportunities, all within a fast-paced and innovative work environment.

Contact
Lyca Arellano
Quote job ref
JN-082025-6812250
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-082025-6812250
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.