Back to search

Senior Brand Manager - Snacks (Pioneering role)

Makati Permanent View Job Description
The Senior Brand Manager will be responsible for spearheading the launch and growth of the Snacking Business Unit. This role offers a unique opportunity to be part of a pioneering team, playing a critical role in shaping brand strategy and driving market success for snack products.
  • Pioneering Role
  • Stability & Security

About Our Client

A leading player in the Philippine beverage and consumer goods industry, this organization has built a strong reputation for delivering high-quality products across multiple categories,.

In pursuit of innovation and market leadership, the organization is preparing to launch a new business unit focused on the snacking category. This strategic move underscores its ambition to expand beyond its core offerings and capture emerging consumer trends, creating exciting opportunities for professionals who want to be part of a pioneering team shaping the future of snacking in the region.

Job Description

  • Develop and execute comprehensive brand strategies to establish a strong presence in the snacking category.
  • Lead end-to-end planning and execution of new product launches, ensuring alignment with consumer insights and market trends.
  • Drive brand performance through innovative marketing campaigns, pricing strategies, and distribution plans.
  • Monitor category trends, competitor activities, and consumer behavior to identify growth opportunities.
  • Collaborate with R&D, Sales, and Supply Chain teams to ensure seamless product development and market entry.
  • Manage marketing budgets effectively to maximize ROI.
  • Analyze brand performance metrics and recommend actionable improvements.

The Successful Applicant

  • Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Experience:
    • 8-15 years of progressive marketing experience.
    • Minimum 3 years handling the snacks category in FMCG.
  • Skills & Competencies:
    • Proven ability to launch and grow brands in competitive markets.
    • Strong analytical and strategic thinking skills.
    • Excellent communication and stakeholder management abilities.
  • Mindset: Comfortable working as an individual contributor in a pioneering team environment.



What's on Offer

  • Opportunity to build a new snacking brand from the ground up.
  • Chance to make a significant impact in a fast-growing category.
  • Dynamic and entrepreneurial work culture.
Contact
Dex Vergara
Quote job ref
JN-102025-6853725
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Makati
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-102025-6853725

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.