Trade Marketing Manager - On Premise (Alcohol)

Strategic Trade Marketing Execution:

• Develop and execute trade marketing strategies tailored for the on-premise channel to increase brand visibility and sales.
• Identify key growth opportunities within the channel and align plans to leverage them.
• Collaborate with the brand marketing team to ensure trade marketing initiatives align with brand positioning and guidelines.

2. Channel Development and Relationship Management:

• Establish and maintain strong relationships with on-premise accounts, including bars, restaurants, clubs, and hotels.
• Work closely with distributors and key account managers to enhance execution at the account level.
• Act as the primary point of contact for trade marketing activities within the on-premise channel.

3. Campaign Planning and Activation:

• Design and implement impactful trade promotions, events, and activations to engage consumers and drive sales.
• Manage and execute sampling campaigns, branded events, and promotional activities.
• Ensure POS materials, merchandise, and other promotional tools are effectively utilized.

4. Market Analysis and Reporting:

• Analyze market trends, competitor activities, and consumer behaviors within the on-premise channel.
• Track the effectiveness of trade marketing activities and promotions, providing actionable insights and recommendations.
• Prepare and present regular performance reports and analyses to senior management.

5. Budget Management:

• Plan and manage the trade marketing budget for the on-premise channel, ensuring efficient allocation of resources.
• Monitor spending to ensure alignment with budgetary constraints and ROI objectives.