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Country Manager - Lending

Pasig Permanent View Job Description
This senior leadership role is responsible for driving the growth and expansion of a leading digital financial services business in the Philippines, with full accountability for commercial performance, strategic partnerships, market development, and P&L management.
  • Lead the next phase of growth for a market-leading fintech business
  • Play a pivotal role in scaling the business

About Our Client

A growing financial services platform serving millions of consumers, focused on improving access to fast, convenient, and technology-enabled financial solutions. The business is backed by a publicly listed international group and is in an exciting phase of growth, with ambitions to expand its market presence, partnerships, and product offerings across the Philippines.

Job Description

  • Business Leadership and P&L Ownership
    • Own the full P&L of the Philippine entity end-to-end - from revenue generation and cost management to portfolio quality and profitability milestones.
    • Set the business line's strategic direction and annual operating plan, translating regional targets into clear, executable priorities.
    • Drive performance across core metrics: loan disbursement volume, active borrower growth, net revenue, and credit loss ratios.
    • Allocate resources decisively across business units, balancing short-term results with long-term market positioning.
  • Business Development
    • Own the BD pipeline from prospecting to close - identifying, qualifying, and converting high-value partnerships that drive borrower acquisition and revenue.
    • Forge strategic alliances with banks, e-wallets, e-commerce platforms, and other business to expand the company's reach.
    • Develop and lead co-lending, embedded finance, and white-label arrangements that unlock new funding and distribution channels.
    • Negotiate and close commercial agreements at senior levels, structuring deals that create sustainable, mutual value.
    • Translate market intelligence - competitor moves, regulatory shifts, emerging segments - into actionable BD opportunities.
  • Product, Credit and Risk
    • Partners with HQ Business Heads for product development and refinement of lending products suited to the Philippine market (consumer, MSME, salary-based, or digital credit).
    • Identify upsell / cross-sell opportunities through current products
    • Champion the use of alternative data, digital channels, and AI-driven underwriting to expand financial access.
    • Support go-to-market launches, pricing strategy, and product adoption plans
  • Branding and Market Position
    • Champion the company's brand in the Philippine market - ensuring consistent positioning, tone, and visibility across all consumer and partner touchpoints.
    • Build brand equity by leading initiatives around trust, financial literacy, and community engagement - particularly relevant in a regulated lending environment.
    • Ensure the brand narrative is aligned with the company's mission and resonates with the Filipino consumer's financial aspirations.
  • Stakeholder Engagement
    • Represent the company at industry forums, investor roadshows, and high-level partner meetings as the primary commercial ambassador.
    • Maintain strong relationships with banking partners, technology vendors, and funding partners.
    • Serve as the public face of the company in the Philippine market across media, industry forums, and partner engagement.

The Successful Applicant

  • Minimum 15-20 years of progressive leadership experience, with at least 5 years in a senior P&L or country management role.
  • Deep expertise in consumer lending, digital financial services, or fintech - preferably in the Philippine or Southeast Asian market.
  • Demonstrated track record of scaling a lending or financial services business from growth to maturity.
  • Strong working knowledge of BSP and SEC regulations governing lending and digital finance in the Philippines.
  • Proven ability to lead cross-functional teams of 100+ employees and build organizational capability.
  • Bachelor's degree in Finance, Business, Economics, or a related field.

What's on Offer

  • Be part of a fast-growing fintech company transforming financial access in the Philippines
  • Work in an agile, innovative, and mission-driven environment
  • Competitive compensation and benefits
  • Opportunities for growth and leadership
Contact
Monica Basco
Quote job ref
JN-062026-7050545
Phone number
+63 91 7700 6315

Job summary

Function
Executive Search
Sub Sector
Sales
What is your area of specialisation?
Financial Services
Location
Pasig
Job Type
Permanent
Consultant name
Monica Basco
Consultant contact
+63 91 7700 6315
Job Reference
JN-062026-7050545

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.