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Growth and Marketing Lead - Fintech, Remote

Manila Permanent Work from Home or Hybrid View Job Description
Lead digital growth by managing performance channels, localized campaigns, and growth experiments to drive merchant acquisition in close collaboration with HQ. Own brand localization and market intelligence in the Philippines, ensuring the brand resonates with MSMEs while translating merchant insights into data-backed product and marketing decisions.
  • Opportunities for career growth and progression
  • Competitive salary and benefits

About Our Client

A Southeast Asian fintech company on a mission to accelerate the financial success of MSMEs by providing simple, powerful tools spanning digital payments and business management. Now expanding into the Philippines, the company is entering its next growth chapter by bringing seamless payment and financial services to local merchants.

Job Description

1. Digital Growth & Performance

  • Set up and manage our digital channels (social media, paid ads, website, influencer/KOL marketing).
  • Develop localized creative strategies and campaigns to drive merchant acquisition.
  • Collaborate with HQ on growth experiments and funnel optimization.



2. Brand Implementation & Localization

  • Be the local owner of BukuWarung's brand identity ensuring that every touchpoint (copy, visuals, tone, uniforms, sales kits, etc.) fits the Filipino context.
  • Adapt HQ branding and messaging to resonate with local MSMEs, balancing "trustworthy fintech" and "helpful for my store" tone.
  • Support brand rollout decisions: brand name, tagline, visual style, and on-ground activations.



3. Market Insights & Local Intelligence

  • Act as the bridge between PH merchants and HQ teams.
  • Gather merchant feedback, consumer insights, and competitive intel to guide product and marketing decisions.
  • Build and maintain a decision-making framework rooted in local data and behavior.



The Successful Applicant

  • 5+ years of experience in marketing, ideally in fintech, e-commerce, or fast-moving startups.
  • A generalist who has built or scaled digital growth channels but also understands brand and communication nuances.
  • Strong understanding of Philippine MSMEs or retail market (e.g., sari-sari stores) is a big plus.
  • Experience working with cross-border or HQ teams preferred.
  • Fluent in English and conversational in Tagalog (other dialects a plus).
  • A self-starter who loves building from scratch both strategic and execution-driven

What's on Offer

  • Opportunities for career growth and progression
  • Competitive salary and benefits
  • Fully remote set up
Contact
Hannah Acasio
Quote job ref
JN-112025-6893600
Phone number
+63277955010

Job summary

Function
Marketing
Sub Sector
General Management
What is your area of specialisation?
Financial Services
Location
Manila
Job Type
Permanent
Consultant name
Hannah Acasio
Consultant contact
+63277955010
Job Reference
JN-112025-6893600
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.