Back to search

Product Marketing Head-Consumer Electronics (Appliances)

Muntinlupa Permanent View Job Description
We are seeking a Head of Product Marketing to lead portfolio strategy, product lifecycle management, pricing, go-to-market execution, and commercial performance for a highly technical product portfolio. Reporting to the Marketing Director, this role will drive revenue growth, profitability, market leadership, and team capability through strong cross-functional leadership and customer-centric decision-making.
  • Own product strategy, pricing, launches, and commercial growth. (
  • Shape growth and lead cross-functional marketing excellence

About Our Client

Our client is a leading organisation within the engineered products and solutions sector, serving both commercial and consumer customers through multi-channel distribution networks.

Job Description

  • Develop and execute portfolio strategies that support revenue growth, profitability, market share, and long-term business objectives.
  • Lead market intelligence activities, including customer insights, competitive analysis, segmentation, and opportunity identification.
  • Define product positioning, value propositions, pricing architecture, and portfolio roadmaps.
  • Manage the full product lifecycle, including product expansion, rationalisation, localisation, and innovation initiatives.
  • Lead end-to-end go-to-market planning, product launches, channel readiness, sales enablement, and post-launch assessments.
  • Monitor portfolio performance through revenue, margin, market share, adoption, and ROI metrics.
  • Partner closely with Sales, Product Development, Engineering, Service, Finance, Supply Chain, and external agencies to ensure strong commercial execution.
  • Oversee product content, technical communications, brand consistency, and customer-facing materials.
  • Lead and develop a team comprising Brand, Product, Digital, and Shopper Marketing functions.
  • Establish clear performance expectations, strengthen team capability, and foster a culture of accountability and continuous improvement.

The Successful Applicant

Ideal CandidateNon-Negotiable Requirements

  • 10-12+ years of progressive experience in Product Marketing, Category Management, Product Management, or related commercial leadership roles.
  • Demonstrated ownership of portfolio growth, pricing strategy, profitability, market share, or category performance.
  • Proven expertise in portfolio strategy and lifecycle management.
  • Strong track record of leading successful product launches from concept to post-launch evaluation.
  • Experience building value-based pricing strategies and managing product profitability.
  • Strong analytical and commercial acumen with experience translating insights into action.
  • Experience working closely with Sales, Engineering, Product Development, Service, Finance, and Supply Chain teams.
  • Experience leading managers and multi-disciplinary teams.
  • Excellent stakeholder management, communication, and influencing skills.
  • Bachelor's degree in Marketing, Business, Engineering, or a related discipline.



Preferred Requirements

  • Experience within HVAC, air-conditioning, building technologies, engineered products, industrial equipment, electrical systems, or related technical industries.
  • Exposure to both B2B and B2C product portfolios.
  • Experience managing dealer, distributor, retail, contractor, consultant, or project-based channels.
  • Portfolio or category P&L accountability.
  • Experience with product development, innovation pipelines, localisation, specification management, or demand planning.
  • Southeast Asia market exposure and regional stakeholder engagement.
  • MBA or relevant product marketing qualifications.
  • Experience using digital marketing analytics and AI-enabled tools to improve business performance and productivity.



What's on Offer

  • Strategic leadership role reporting directly to the Marketing Director.
  • Leadership responsibility for 4 direct reports and indirect team members across multiple marketing disciplines.
  • Opportunity to influence portfolio direction, commercial strategy, and long-term business growth.
  • Strong exposure to executive leadership and cross-functional decision-making.
  • Competitive salary and performance-based incentives.
  • Comprehensive benefits package and employee well being programmes.
  • Ongoing leadership development and professional growth opportunities.
  • Collaborative and performance-driven culture focused on innovation, customer value, and commercial excellence.
  • Opportunity to deliver measurable impact on revenue, profitability, and market leadership.
Contact
Cherry Tubiera
Quote job ref
JN-092026-7097537
Phone number
+63 277952826

Job summary

Function
Marketing
Sub Sector
Product Marketing
What is your area of specialisation?
Retail
Location
Muntinlupa
Job Type
Permanent
Consultant name
Cherry Tubiera
Consultant contact
+63 277952826
Job Reference
JN-092026-7097537

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.