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The Trade Marketing Manager will be responsible for leading end-to-end trade marketing initiatives for a diverse portfolio of beverage brands, including alcohol and non-alco. This individual will strategize, plan, and execute trade marketing campaigns that drive visibility, engagement, and sales across multiple channels, with a strong focus on on-premise activation.
The Group Trade Marketing Manager plays a pivotal role in driving category growth and brand performance across retail channels. This role bridges the gap between marketing and sales by developing and executing trade marketing strategies that align with brand objectives and customer needs. The ideal candidate will have a strong understanding of category dynamics, shopper behavior, and channel-specific execution.
Head of Shopper & Customer Marketing - Global FMCG
Trade Activations Manager - FMCG
The position focuses on driving trade marketing and sales by engaging retail dealers, hardware stores, and contractors to expand market penetration. Ideal candidates have experience in building materials distribution and strong networks within general trade channels.
Head of Shopper Insights - Global FMCG (open to expats)
The Head of Marketing will lead the marketing strategies and campaigns for a prominent retail company. This role requires expertise in overseeing marketing operations, ensuring brand consistency, and driving customer engagement.
This role leads the strategy, execution, and performance of the Modern Trade channel, which represents a significant share of the company's commercial business. The role is accountable for driving channel growth, elevating in‑store excellence, and ensuring strong operational discipline across a nationwide field team composed of supervisors, field operations staff, and merchandising resources.
Channel Head - Modern Trade - Global FMCG
Head of In-store Marketing & Customer Experience - Global Retail Company
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