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Brand Lead - Media & Communications

Philippines Permanent Work from Home or Hybrid View Job Description
The Brand Lead - Media & Communications is responsible for leading the development and execution of integrated media, public relations, influencer, and communications strategies that enhance brand visibility, strengthen consumer engagement, and support business growth.
  • International retail company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

A premium consumer brand committed to delivering exceptional products and experiences while continuously investing in brand building, innovation, and meaningful engagement with its communities.

Job Description

    • Develop and lead the brand communications strategy, creating a distinctive and compelling brand narrative that strengthens brand equity, enhances consumer affinity, and supports both short- and long-term business objectives.
    • Drive integrated communications planning across media, public relations, digital, social, content, partnerships, and key consumer touchpoints to ensure consistent messaging, maximise reach, and deliver measurable brand impact.
    • Lead media communications and public relations initiatives by cultivating strong relationships with media partners, journalists, industry stakeholders, and opinion leaders to increase visibility, credibility, and share of voice.
    • Shape and execute influencer, ambassador, and strategic partnership programmes that amplify brand storytelling, build cultural relevance, and deepen engagement with priority consumer audiences.
    • Collaborate closely with internal stakeholders and external agency partners to develop insight-led communication plans, manage brand reputation, and evaluate performance through media, brand, and consumer metrics to continuously optimise effectiveness.



The Successful Applicant

  • Strong understanding of media strategy, communications planning, brand storytelling, reputation management, and consumer engagement across both traditional and digital platforms.
  • Demonstrated success managing agencies, influencers, media stakeholders, and cross-functional teams while delivering multiple high-profile projects simultaneously.
  • Strong commercial and analytical mindset with the ability to interpret campaign performance, consumer insights, and market trends to drive strategic recommendations and measurable business outcomes.



What's on Offer

  • Competitive salary & benefits package
  • Opportunity to lead high-impact media and communications initiatives for a recognised and growing consumer brand
  • Collaborative and dynamic environment that offers autonomy, regional exposure, and strong opportunities for professional growth and career progression



Contact
Lyca Arellano
Quote job ref
JN-102026-7131764
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing Communications
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-102026-7131764
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.