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Brand Manager - FMCG

Philippines Permanent View Job Description
We are seeking a commercially minded Brand Manager to drive brand growth, consumer engagement, and category performance through strategic marketing initiatives. This role will lead end-to-end brand planning, market analysis, innovation projects, and cross-functional execution to deliver profitable business results
  • Career growth and development opportunities
  • Work for a leading FMCG company with global brands

About Our Client

Our client is a leading consumer goods organisation with a strong portfolio of well-established brands and an expanding presence across multiple markets. The company is known for its focus on innovation, consumer-centric marketing, and sustainable business growth.

Job Description

  • Develop and execute annual brand strategies aligned with commercial objectives and market opportunities.
  • Analyse consumer behaviour, market trends, and competitive activity to identify growth opportunities.
  • Partner closely with sales teams to understand retail needs and strengthen brand performance across channels.
  • Lead the creation and implementation of integrated marketing campaigns, including advertising, public relations, and media initiatives.
  • Manage external agency relationships and provide clear strategic direction to ensure effective execution.
  • Oversee brand budgets and contribute to profitability through effective resource allocation and investment decisions.
  • Drive new product and marketing innovation projects from concept development through market launch.
  • Monitor campaign effectiveness and business performance using sales, market share, and marketing metrics.
  • Translate complex data into actionable insights and recommendations for stakeholders.
  • Collaborate with cross-functional teams including finance, supply chain, regulatory, and commercial functions to achieve business goals

The Successful Applicant

A successful Brand Manager should have:

  • Minimum 4 years of experience in brand marketing, product marketing, or category management.
  • Experience within the FMCG, consumer products, food & beverage, or related industries is preferred.
  • Strong understanding of brand strategy, consumer insights, and marketing management principles.
  • Demonstrated analytical skills with the ability to interpret data and make commercially sound recommendations.
  • Excellent communication, stakeholder management, project management, and presentation skills

What's on Offer

  • Competitive salary & benefits package.
  • Opportunity to work on recognised consumer brands with significant market presence.
  • Exposure to innovation, business strategy, and cross-functional leadership in a growth-focused environment.

If you're ready to take on a pivotal role in the FMCG industry, we encourage you to apply.

Contact
Althea Angeles
Quote job ref
JN-092026-7115181
Phone number
+63 277952821

Job summary

Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Althea Angeles
Consultant contact
+63 277952821
Job Reference
JN-092026-7115181

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.