Commercial Excellence Director - Pharma

1. Commercial Strategy & Execution

• Develop and implement commercial excellence frameworks, processes, and tools to optimize sales and marketing performance.
• Lead go-to-market (GTM) strategy development, including customer segmentation, targeting, and engagement initiatives.
• Partner with business units to drive data-driven decision-making and improve commercial execution.

2. Sales Force Effectiveness (SFE) & Performance Management

• Define, monitor, and optimize key performance indicators (KPIs), incentive programs, and productivity metrics for commercial teams.
• Implement CRM solutions, sales analytics, and reporting dashboards to enhance field force effectiveness.
• Conduct regular business performance reviews and provide actionable insights to senior leadership.

3. Digital & Omnichannel Commercial Transformation

• Lead digital and omnichannel engagement strategies to strengthen healthcare professional (HCP) interactions and increase market penetration.
• Leverage AI, data analytics, and automation tools to optimize customer experience and sales execution.
• Collaborate with IT and Marketing teams to implement best-in-class digital solutions and capabilities.

4. Training & Capability Development

• Develop and execute commercial training programs for sales and marketing teams.
• Implement learning and development initiatives to enhance commercial competencies and effectiveness.
• Foster a culture of continuous learning, innovation, and commercial excellence.

5. Cross-Functional Leadership & Collaboration

• Serve as a strategic partner to Sales, Marketing, Finance, Medical, and Market Access teams.
• Align commercial excellence initiatives with regional and global business strategies.
• Ensure compliance with industry regulations, company policies, and ethical standards.