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CRM Senior Analyst - Fintech

Taguig Permanent View Job Description
The primary role is managing and optimizing the company's Customer Relationship Management (CRM) system. The Senior CRM Analyst will work closely with marketing, sales, and IT teams to drive customer engagement, retention, and revenue growth through advanced analytics and insights.
  • Opportunities for career growth and progression
  • Competitive salary and benefits

About Our Client

A leading consumer finance and fintech company that provides accessible installment financing, cash loans, and digital lending solutions to underserved customers through a technology-driven and customer-centric approach.

Job Description

  • CRM Strategy & Optimization: Develop, implement, and optimize CRM strategies to enhance customer acquisition, xsell, engagement and loyalty.
  • Data Analysis & Insights: Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
  • Segmentation & Targeting: Create customer segments based on behavioral, demographic, and transactional data to improve personalization and campaign performance.
  • Campaign Performance Measurement: Track, analyze, and report on the effectiveness of CRM campaigns, providing actionable recommendations.
  • Cross-Functional Collaboration: Work with marketing, sales, risk and IT teams to ensure seamless CRM integration across various platforms and channels.
  • System Management: Maintain and enhance CRM tools, ensuring data accuracy, integrity, and usability for all stakeholders.
  • Automation & Efficiency: Identify and implement automation opportunities within the CRM system to improve efficiency and effectiveness.
  • Customer Journey Mapping: Develop insights into customer journeys and lifecycle marketing, leveraging data to improve user experience and retention.
  • Compliance & Best Practices: Ensure CRM activities align with data privacy regulations and industry best practices.



The Successful Applicant

  • Minimum 5 years' experience in analytical role
  • Experience working with online products
  • Coding knowledge regardless language
  • Systematic Problem Solving
  • Data storytelling experience is required

What's on Offer

  • Permanent dayshift schedule
  • Up to 20% variable performance-based bonus
  • HMO on Day 1 / HMO with dependents
  • Access to mental health coverage and wellness partners
  • Wellness Leave and Birthday Leave benefits
  • Internal Career Mobility
  • Opportunity to work and train in their international offices
Contact
Hannah Acasio
Quote job ref
JN-042026-6996525
Phone number
+63277955010

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Financial Services
Location
Taguig
Job Type
Permanent
Consultant name
Hannah Acasio
Consultant contact
+63277955010
Job Reference
JN-042026-6996525

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.