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Customer Lifecycle Marketing Manager - Global Beauty Retail

Philippines Permanent PHP120,000 - PHP150,000 per month (PHP1,440,000 - PHP1,800,000 per year) Work from Home or Hybrid View Job Description
The Customer Lifecycle Marketing Manager will be responsible for building impactful digital experiences that strengthen brand affinity and deepen customer relationships. This role combines creativity and analytics to deliver engaging campaigns that drive customer acquisition, loyalty, and revenue growth.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

We are a growing beauty and lifestyle company dedicated to helping customers look and feel their best through inspiring products, memorable brand experiences, and customer-first innovation. Our focus is on building meaningful connections with consumers through seamless omnichannel experiences that drive engagement, loyalty, and long-term brand affinity.

Job Description

Responsibilities:

  • Develop and execute integrated digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth across all digital channels.
  • Own and optimise the end-to-end customer journey, leveraging customer insights, segmentation, and personalisation to enhance conversion, retention, and loyalty.
  • Manage and optimise multi-channel marketing campaigns across paid media, social media, CRM, email, influencer partnerships, SEO, and content marketing.
  • Analyse customer behaviour, campaign performance, and market trends to identify growth opportunities and improve customer experience, customer lifetime value, and return on investment.
  • Collaborate with Brand, eCommerce, Retail, CRM, and Customer Experience teams to deliver seamless omnichannel experiences and achieve commercial objectives



Key success metrics:

    • Customer Acquisition Cost (CAC)
    • Conversion & Sales Growth
    • Return on Ad Spend (ROAS)
    • Customer Retention & Lifetime Value
    • Digital Revenue Contribution & Engagement Metrics

The Successful Applicant

  • Proven experience in digital marketing within beauty, lifestyle, retail, or consumer brands.
  • Strong understanding of customer journey management, CRM, loyalty, and customer engagement strategies.
  • Experience leading integrated campaigns across paid media, social media, email, content, and e-commerce channels.
  • Data-driven mindset with strong analytical skills and experience using marketing and web analytics tools.
  • Excellent stakeholder management, communication, and project management capabilities.

What's on Offer

    • Opportunity to shape the digital customer experience and influence the growth of an exciting beauty and lifestyle brand.
    • Collaborative, innovative, and fast-paced environment that values creativity and customer-centric thinking.
    • Competitive salary & benefits package.



    Contact
    Lyca Arellano
    Quote job ref
    JN-072026-7070535
    Phone number
    +63 02 7795 2810

    Job summary

    Function
    Marketing
    Sub Sector
    CRM
    What is your area of specialisation?
    Retail
    Location
    Philippines
    Job Type
    Permanent
    Consultant name
    Lyca Arellano
    Consultant contact
    +63 02 7795 2810
    Job Reference
    JN-072026-7070535
    Work from Home
    Work from Home or Hybrid

    Diversity & Inclusion at Michael Page

    We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.