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Digital Marketing Lead - Global Retail

Philippines Permanent PHP100,000 - PHP150,000 per month (PHP1,200,000 - PHP1,800,000 per year) Work from Home or Hybrid View Job Description
Responsible for driving customer acquisition, engagement, conversion, and retention across digital channels. This role leads integrated growth initiatives spanning performance marketing, SEO, GEO, CRM, analytics, and conversion optimisation to deliver measurable business outcomes and strengthen brand visibility.
  • International retail company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a leading global brand with a strong omnichannel presence across physical stores, e-commerce, and digital platforms. The organisation is focused on accelerating digital transformation, customer engagement, and sustainable business growth through innovative, data-driven marketing strategies.

Job Description

  • Develop and execute the digital growth strategy across paid media, SEO, GEO, CRM, social media, and e-commerce channels to drive brand awareness, customer acquisition, and revenue growth.
  • Lead performance marketing initiatives across search, social, marketplaces, and emerging digital platforms, ensuring efficient budget allocation and strong return on investment.
  • Drive organic growth through SEO, AI search visibility (GEO), content optimisation, and customer lifecycle marketing to increase traffic, engagement, and membership growth.
  • Own digital analytics, reporting, and conversion rate optimisation programmes, translating data and consumer insights into actionable growth opportunities.
  • Manage agency partners and collaborate cross-functionally with brand, commercial, e-commerce, and regional stakeholders to deliver integrated marketing campaigns and business objectives.



The Successful Applicant

  • Experienced in digital marketing, growth marketing, performance marketing, or e-commerce marketing within retail, consumer, lifestyle, fashion, sports, or FMCG industries.
  • Strong expertise in paid media platforms including Google, Meta, TikTok, and marketplace advertising solutions.
  • Proven experience in SEO, digital analytics, campaign optimisation, and customer acquisition strategies.
  • Hands-on experience with CRM, loyalty programmes, customer lifecycle marketing, and conversion rate optimisation (CRO).
  • Strong stakeholder management, agency management, communication, and project leadership skills in a fast-paced environment.



What's on Offer

  • Competitive salary & benefits package
  • Opportunity to shape and influence the digital growth agenda of a globally recognised retail brand
  • Collaborative, innovative, and high-performing environment with strong career development opportunities



Contact
Lyca Arellano
Quote job ref
JN-102026-7136595
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-102026-7136595
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.