Back to search

General Manager - Marketing (Automotive)

Manila Permanent View Job Description
The General Manager for Marketing will be responsible for developing and executing the overall marketing strategy, leading integrated campaigns, brand-building initiatives, digital transformation programs, and customer engagement efforts nationwide. The role requires a strategic and commercially minded leader who can manage large budgets, lead high-performing teams, leverage data-driven insights, and work closely with local and regional leadership to drive business growth.
  • Lead a national marketing function with full strategic ownership.
  • Drive brand growth with direct visibility to regional leaders.

About Our Client

Our client is a leading multinational consumer-facing organization with a strong market presence and an established distribution network across the Philippines. The business is undergoing an exciting phase of growth and brand development and is seeking a seasoned marketing executive to lead its integrated marketing function and strengthen market competitiveness.

Job Description

  • Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
  • Lead all aspects of marketing including ATL, BTL, Public Relations, Digital Marketing, Branding, Product Marketing, Events, and Communications.
  • Manage a large marketing budget and ensure effective allocation of resources to maximize ROI.
  • Drive data-led decision making through market research, customer insights, competitor analysis, and performance reporting.
  • Oversee integrated campaigns, major product launches, sponsorships, media activities, and other brand-building initiatives.
  • Build and manage relationships with agencies, media partners, vendors, and key internal stakeholders.
  • Lead, develop, and mentor a team of marketing professionals while driving operational excellence and organizational effectiveness.
  • Present strategic recommendations and business insights to senior leadership and regional stakeholders.

The Successful Applicant

A successful General Manager for Marketing should have:

  • Minimum 15 years of progressive marketing experience, including leadership positions with team management responsibility.
  • Proven end-to-end marketing expertise across strategy development, budgeting, brand management, digital marketing, communications, and campaign execution.
  • Strong commercial acumen with experience managing significant marketing investments and demonstrating measurable business impact.
  • Experienced in leading teams, managing agencies, and influencing cross-functional stakeholders.
  • Strategic, innovative, and data-driven, with the ability to translate market insights into actionable business strategies.
  • Automotive industry experience is advantageous but high-caliber candidates from FMCG, hospitality, retail, consumer goods, B2B, or other marketing-intensive industries will also be considered.
  • Regional exposure and experience working within matrix organizations are preferred.

What's on Offer

  • Opportunity to lead the marketing function of a highly respected multinational brand.
  • Significant ownership of marketing strategy, brand development, and commercial growth initiatives.
  • Exposure to local and regional leadership teams within a matrix environment.
  • Attractive executive compensation package with long-term career progression opportunities.
  • Chance to drive transformation, innovation, and organizational development within a well-established business.



This is an excellent opportunity for a General Manager for Marketing to make a significant impact in a large organization in the industrial/manufacturing sector. If you are based in Taguig or willing to relocate, we encourage you to apply!

Contact
Ramon Nolasco
Quote job ref
JN-062026-7044520
Phone number
+63277952811

Job summary

Function
Marketing
Sub Sector
General Management
What is your area of specialisation?
Transport & Distribution
Location
Manila
Job Type
Permanent
Consultant name
Ramon Nolasco
Consultant contact
+63277952811
Job Reference
JN-062026-7044520

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.