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Head of Omnichannel Strategy

Philippines Permanent PHP300,000 - PHP400,000 per month (PHP3,600,000 - PHP4,800,000 per year) Work from Home or Hybrid View Job Description
The Head of Omnichannel Strategy will lead the development and execution of the company's physical to digital agenda, ensuring a connected and consistent consumer experience across all customer touchpoints. This role will partner closely with commercial, marketing, retail, and digital teams to drive business growth, enhance customer engagement, and embed omnichannel excellence across the organisation.
  • International retail company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a well-established MNC retail company undergoing an exciting phase of growth and transformation. With a strong market position and a continued focus on customer experience, the business is investing in omnichannel capabilities to drive commercial excellence and strengthen competitive advantage.

Job Description

  • Develop and lead the online to offline strategy, aligning retail, e-commerce, CRM, media, and customer engagement initiatives to deliver sustainable business growth, improve channel effectiveness, and create a seamless consumer experience across the market.
  • Drive customer-centric transformation, leveraging consumer insights, analytics, and market trends to optimise end-to-end customer journeys, strengthen loyalty, increase customer lifetime value, and enhance overall brand performance.
  • Partner with teams to integrate omnichannel priorities into business planning and execution, ensuring alignment across commercial, marketing, retail, and digital functions while maximising the impact of customer activation and growth initiatives.
  • Establish omnichannel governance and performance frameworks, defining key success metrics, monitoring business outcomes, and translating data-driven insights into strategic recommendations that improve revenue, profitability, and customer engagement.
  • Lead the evolution of omnichannel capabilities and ways of working, championing innovation, fostering cross-functional collaboration, and building organisational readiness to adapt to changing consumer behaviours and emerging market opportunities.



The Successful Applicant

    • Demonstrated leadership experience in online to offline strategy, commercial transformation, customer experience, or digital commerce within consumer centric organizations
    • Strong expertise in customer journeys, CRM, loyalty, personalisation, and omnichannel performance management.
    • Demonstrated ability to drive growth, influence senior stakeholders, and lead cross-functional initiatives in complex matrix environments.

What's on Offer

  • Lead initiatives that directly influence customer engagement, commercial performance, and long-term organisational growth
  • Collaborate with high-performing teams in a dynamic environment that encourages fresh thinking, innovation, and continuous improvement
  • Competitive salary & benefits package
Contact
Lyca Arellano
Quote job ref
JN-102026-7128364
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-102026-7128364
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.