Head of Performance Marketing

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Lead multi-channel acquisition campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other digital channels.
• Manage marketing budgets, forecasts, and media investments to maximize return on ad spend (ROAS) and customer lifetime value (LTV).
• Establish and monitor key performance metrics, providing actionable insights and recommendations to senior leadership.
• Drive continuous optimization across customer acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign effectiveness and marketing contribution.
• Collaborate closely with Product, CRM, Brand, Sales, Data Analytics, and other cross-functional teams to drive growth initiatives.
• Identify and test new channels, technologies, and growth opportunities to improve marketing performance.
• Build, mentor, and develop a high-performing performance marketing team.
• Manage relationships with external agencies, media partners, and technology vendors.
• Stay current with industry trends, platform updates, privacy regulations, and best practices in digital marketing.

What Success Looks Like

• Consistently delivering customer acquisition and revenue growth targets.
• Improving marketing efficiency and overall return on marketing investment.
• Building scalable acquisition strategies and high-performing digital channels.
• Developing a strong performance marketing team and data-driven culture.
• Driving innovation and sustainable growth through continuous testing and optimization.