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Loyalty Marketing Officer - CRM

Philippines Permanent PHP70,000 - PHP100,000 per month (PHP840,000 - PHP1,200,000 per year) Work from Home or Hybrid View Job Description
The Loyalty Marketing Officer - CRM is responsible for executing customer engagement and retention initiatives that drive repeat purchases and strengthen customer loyalty. This role leverages customer insights, CRM tools, and marketing automation to deliver personalised experiences and optimise the customer journey across online and offline channels.
  • International retail company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

We inspire customers to discover products and brands that support their lifestyle and everyday pursuits. Through a strong retail and e-commerce presence, we continuously invest in creating rewarding customer experiences that foster loyalty, strengthen customer relationships, and drive long-term engagement.

Job Description

  • ExecuteCRM and loyalty campaigns that drive customer acquisition, retention, and repeat purchases across digital channels.
  • Analyse customer data, purchase behaviour, and engagement trends to identify opportunities for targeted marketing initiatives.
  • Develop and manage customer segments to support personalised communications and improve campaign effectiveness.
  • Monitor key customer metrics including engagement, retention, purchase frequency, and customer lifetime value, providing actionable insights and recommendations.
  • Collaborate with e-commerce, retail, and marketing teams to optimise customer journeys across online and in-store touchpoints.
  • Support the planning and execution of member-exclusive promotions, rewards, and customer engagement initiatives.
  • Maintain the accuracy and integrity of customer databases, ensuring compliance with data privacy requirements.
  • Track and report on campaign performance, loyalty programme metrics, and customer engagement KPIs.
  • Assist in the management of CRM and loyalty platforms, supporting campaign deployment and operational excellence.
  • Identify opportunities to enhance the overall customer experience through data-driven marketing strategies and process improvements.

The Successful Applicant

  • Experience in CRM, loyalty marketing, customer engagement, digital marketing.
  • Experience using CRM, loyalty, or marketing automation platforms
  • Strong analytical skills with the ability to interpret customer data and translate insights into actionable recommendations.



What's on Offer

    • Competitive salary & benefits package
    • Opportunity to contribute to customer growth and engagement within a dynamic omnichannel retail business
    • Collaborative environment with strong learning and career development opportunities



Contact
Lyca Arellano
Quote job ref
JN-102026-7131760
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-102026-7131760
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.