Brand Manager, Integrated Marketing & Activation (FMCG)

Taguig Permanent PHP130,000 - PHP150,000 per month (PHP1,560,000 - PHP1,800,000 per year) Work from Home or Hybrid View Job Description
Join a leading multinational consumer-focused organisation and take ownership of integrated marketing, brand activation, content, and digital communication strategies. This is an exciting opportunity to shape brand growth, drive consumer engagement, and deliver impactful campaigns across multiple channels in a fast-paced and innovative environment.
  • Multinational Company
  • Rapid Expansion

About Our Client

Our client is a globally recognised organisation with a strong reputation for innovation, quality, and consumer-centricity. With a portfolio of trusted products and a commitment to continuous growth, they offer employees the opportunity to work within a collaborative and high-performing culture.

The business invests heavily in brand building, digital transformation, and talent development, creating an environment where ambitious professionals can make a meaningful commercial impact while accelerating their careers.

Job Description

As the Brand Manager, you will be responsible for developing and executing end-to-end marketing strategies that strengthen brand equity, enhance consumer engagement, and support business growth. You will lead integrated campaigns across digital and offline hannels, manage agency partnerships, and leverage data-driven insights to optimise marketing performance and return on investment

  • Analyse consumer insights, market trends, and competitive activity to identify growth opportunities.
  • Develop and execute brand activation initiatives across retail, e-commerce, community, and experiential channels.
  • Drive end-to-end campaign delivery, ensuring excellence in execution and measurable results.
  • Build and manage content strategies across social media, websites, digital platforms, and paid media.
  • Collaborate with agencies, creators, and cross-functional stakeholders to deliver engaging consumer-focused content.
  • Optimise media investments through performance analysis, audience targeting, testing, and reporting.
  • Lead digital public relations and brand amplification initiatives to increase awareness, credibility, and engagement.
  • Manage influencer and partnership programmes, ensuring alignment with brand objectives and campaign goals.
  • Monitor campaign, media, and content performance against key business and brand metrics.
  • Identify emerging digital platforms, content trends, and innovation opportunities to enhance brand relevance.
  • Manage budgets effectively to maximise marketing impact and ROI.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • Minimum of 5 years' experience in brand management, integrated marketing, or brand activation roles.
  • Demonstrated expertise in brand strategy, campaign development, and execution.
  • Strong digital marketing, media planning, and performance marketing experience.
  • Proven ability to interpret data and translate insights into actionable marketing strategies.
  • Experience managing creative, media, public relations, or digital agencies.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Excellent project management and organisational capabilities.
  • Comfortable operating in a dynamic, fast-changing environment.
  • Experience within FMCG, consumer goods, retail, e-commerce, or related industries is highly

What's on Offer

  • Opportunity to work for a leading multinational organisation.
  • Significant ownership and visibility across marketing and commercial functions.
  • Exposure to high-impact brand building and integrated marketing initiatives.
  • Collaborative and innovative working environment.
  • Strong career progression and professional development opportunities.
  • Regional and global stakeholder exposure.
  • Opportunity to influence brand growth through strategic and data-driven marketing leadership.



Contact
Dex Vergara
Quote job ref
JN-072026-7066606
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Marketing Communications
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taguig
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-072026-7066606
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.