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Brand Manager - Local FMCG

Makati Permanent View Job Description
The Brand Manager will lead the development and execution of brand strategies to drive growth, equity, and market share within a competitive FMCG landscape. This role requires strong commercial acumen, creativity, and collaboration to deliver impactful campaigns and business results.
  • Collaborate across teams to drive and influence commercial growth metrics
  • Join a high-impact role driving brand growth within a dynamic FMCG environment

About Our Client

The organization is a well-established player in the FMCG industry, known for its strong portfolio of consumer brands and commitment to quality and innovation. It offers a fast-paced and collaborative environment focused on driving category growth and delivering value to customers.

Job Description

  • Develop and execute brand strategies aligned with business objectives and growth targets
  • Lead end-to-end campaign planning, including product launches, promotions, and activations
  • Analyze market trends, consumer insights, and competitive activity to identify opportunities
  • Partner with sales, trade marketing, and supply chain teams to ensure strong in-market execution
  • Manage A&P budgets and ensure efficient allocation of resources to maximize ROI
  • Track and evaluate brand performance metrics to drive continuous improvement
  • Oversee creative development and ensure brand consistency across all touchpoints
  • Manage relationships with external agencies, partners, and stakeholders

The Successful Applicant

A successful Brand Manager should have:

  • A degree in Marketing, Business Administration, or a related field.
  • Proven experience in brand management within the FMCG or consumer goods industry
  • Strong analytical and commercial mindset with experience in data-driven decision-making
  • Excellent communication and stakeholder management skills
  • Demonstrated ability to manage multiple projects and deliver results in a fast-paced environment
  • A creative and strategic thinker with a passion for building brands

What's on Offer

  • Competitive salary and performance-based incentives
  • Opportunity to drive impactful brand initiatives in a leading FMCG environment
  • Strong career progression and development opportunities
  • Collaborative and high-performing team culture



This is a permanent position based in Makati. If you are passionate about brand building and eager to make an impact in the FMCG space, we encourage you to apply!

Contact
Bianca Florido
Quote job ref
JN-052026-7017862
Phone number
+63277955063

Job summary

Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Makati
Job Type
Permanent
Consultant name
Bianca Florido
Consultant contact
+63277955063
Job Reference
JN-052026-7017862

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.