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CRM & Loyalty Marketing Manager

Philippines Permanent PHP100,000 - PHP150,000 per month (PHP1,200,000 - PHP1,800,000 per year) Work from Home or Hybrid View Job Description
The CRM & Loyalty Marketing Manager is responsible for developing and executing customer lifecycle, retention, and loyalty strategies that drive engagement, repeat visits, and long-term customer value. This role combines CRM marketing, customer analytics, campaign management, and performance reporting to deliver personalised customer experiences and measurable commercial outcomes.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a market-leading premium lifestyle and services brand with a strong focus on customer satisfaction, loyalty, and personalised experiences. The organisation is transforming its customer engagement capabilities and seeks a CRM & Loyalty Marketing Manager to develop data-led strategies that strengthen customer retention, increase lifetime value, and enhance brand loyalty.

Job Description

    • Develop and executeCRM and loyalty initiatives that increase customer retention, engagement, repeat visits, and customer lifetime value.
    • Lead customer lifecycle marketing programmes across onboarding, retention, reactivation, cross-sell, and loyalty stages.
    • Design customer segmentation strategies using transactional, behavioural, and engagement data to support targeted campaigns.
    • Partner with marketing teams to develop and implement customer campaigns across email, SMS, outbound calling, and other digital channels.
    • Measure campaign effectiveness and recommend improvements to targeting, timing, channel performance, and promotional offers.
    • Manage customer audiences, campaign eligibility criteria, suppression rules, and customer journey logic.
    • Drive the integration and optimisation of CRM, customer service, transaction, and marketing platforms to enhance customer engagement.
    • Develop automated dashboards and reporting that provide visibility into loyalty, retention, customer behaviour, and campaign performance.
    • Collaborate with cross-functional stakeholders to identify opportunities that improve customer experience and commercial performance.
    • Present actionable customer insights and strategic recommendations to senior leadership to support business growth objectives.



The Successful Applicant

  • Proven experience in CRM, loyalty marketing, retention marketing, customer lifecycle management, or customer engagement programmes.
  • Strong analytical capability with experience in customer segmentation, campaign performance measurement, and customer value analysis.
  • Advanced proficiency in SQL, Power BI, or similar reporting and analytics tools.
  • Experience working with CRM platforms, marketing automation tools, customer databases, and multi-channel campaign execution.
  • Strong stakeholder management and communication skills with the ability to translate insights into clear commercial actions.

What's on Offer

  • Competitive salary & benefits package
  • Opportunity to shape and lead customer loyalty and retention initiatives for a recognised premium consumer brand
  • High-impact role with strong visibility among senior leadership and cross-functional teams



Contact
Lyca Arellano
Quote job ref
JN-072026-7070535
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-072026-7070535
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.