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CRM & Loyalty Marketing Manager

Philippines Permanent PHP120,000 - PHP150,000 per month (PHP1,440,000 - PHP1,800,000 per year) Work from Home or Hybrid View Job Description
The CRM & Loyalty Marketing Lead will be responsible for developing and executing customer lifecycle, retention, and loyalty strategies that strengthen engagement, increase customer lifetime value, and support business growth. This role will transform customer insights into targeted CRM programmes, loyalty initiatives, and multi-channel campaigns that enhance the overall customer experience.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a recognised market leader in the services industry, known for delivering premium customer experiences and building lasting customer relationships. The organisation is embarking on an exciting phase of customer transformation and is seeking an experienced CRM and Loyalty Marketing Lead to shape its customer engagement strategy.

Job Description

    • Develop and manage customer segmentation strategies based on customer behaviour, engagement, value, treatment history, and loyalty status.
    • Design and optimise customer lifecycle journeys across onboarding, activation, repeat usage, retention, reactivation, and loyalty progression.
    • Translate customer insights and performance data into targeted CRM and retention marketing initiatives.
    • Lead the strategy, governance, and ongoing enhancement of the organisation's loyalty programme.
    • Define membership structures, rewards frameworks, benefits, tier progression, earning, and redemption mechanics.
    • Establish contact strategies across email, SMS, outbound engagement, and other customer communication channels.
    • Develop and manage a CRM campaign calendar, ensuring effective planning and execution of customer initiatives.
    • Partner closely with analytics, operations, technology, finance, and marketing teams to deliver customer programmes successfully.
    • Monitor CRM, retention, loyalty, and campaign performance, identifying opportunities to improve engagement and commercial outcomes.
    • Drive continuous testing, optimisation, and innovation to enhance customer experience and maximise programme effectiveness.



The Successful Applicant

  • 5-7 years' experience in CRM, loyalty marketing, customer retention, lifecycle marketing, or customer value management.
  • Proven experience developing customer segmentation frameworks and end-to-end lifecycle marketing programmes.
  • Strong background in loyalty programme management, customer engagement strategies, and retention initiatives.
  • Demonstrated ability to translate customer insights and analytics into practical and commercially effective marketing programmes.
  • Strong stakeholder management, project leadership, and commercial acumen within a customer-focused environment.

What's on Offer

    • Opportunity to shape and lead theCRM, loyalty, and customer engagement strategy of a respected company
    • High visibility role with significant cross-functional collaboration and influence on business performance.
    • Competitive salary & benefits package.



Contact
Lyca Arellano
Quote job ref
JN-072026-7070535
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Retail
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-072026-7070535
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.