Back to search

Customer Marketing Manager - Global FMCG

Philippines Permanent PHP150,000 - PHP200,000 per month (PHP1,800,000 - PHP2,400,000 per year) Work from Home or Hybrid View Job Description
The Customer Marketing Manager will lead the development and execution of channel, customer, and shopper marketing strategies that drive profitable growth and strengthen brand performance across key markets. This role requires a commercially astute and highly self-sufficient individual who can balance strategic thinking with hands-on execution while working closely with Sales, Marketing, and external partners.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a leading FMCG company with a portfolio of established consumer brands across multiple categories and markets. Operating within a lean and agile structure, the business empowers its people with high levels of ownership, accountability, and visibility, creating an environment where individuals can make a direct commercial impact.

Job Description

    • Develop and execute trade marketing strategies aligned with business objectives, brand priorities, and channel requirements.
    • Lead annual trade planning, including promotional calendars, customer activation plans, and commercial initiatives.
    • Partner closely with Sales teams to develop customer-specific growth plans and maximise business opportunities.
    • Manage trade investment and promotional budgets, ensuring effective allocation and strong return on investment.
    • Design and execute shopper marketing programmes that drive awareness, conversion, and category growth.
    • Support innovation launches and product introductions through tailored channel activation plans.
    • Monitor sales performance, market trends, competitor activity, and shopper insights to identify growth opportunities.
    • Develop and implement merchandising standards, POSM strategies, and in-store visibility initiatives.
    • Collaborate with agencies, distributors, and retail partners to ensure flawless execution of trade activities.
    • Take ownership of end-to-end project delivery, managing both strategic planning and day-to-day operational execution.



The Successful Applicant

The ideal candidate is a seasoned FMCG trade marketing professional who can quickly integrate into the business and add value from day one. They are comfortable operating in lean, fast-paced environments where success depends on initiative, adaptability, commercial judgement, and the ability to independently manage both strategic and executional responsibilities without reliance on large support teams.

  • Proven success managing trade marketing programmes across modern trade, general trade, and/or e-commerce channels.
  • Strong commercial and financial acumen with experience managing promotional investment and evaluating campaign effectiveness.
  • Highly analytical with the ability to translate sales, market, and customer data into actionable business strategies.

What's on Offer

  • Competitive salary & benefits package
  • High-impact role with significant ownership and influence on commercial outcomes
  • Agile and entrepreneurial environment offering broad exposure and career growth opportunities.
Contact
Lyca Arellano
Quote job ref
JN-102026-7131775
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-102026-7131775
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.