Back to search

General Manager

Manila Permanent View Job Description
Build, launch, and scale high‑growth eCommerce and Direct‑to‑Consumer (D2C) brands in the Philippines, owning end‑to‑end strategy, commercial performance, and team leadership across digital channels.
  • Rare opportunity to scale businesses, within a stable & profitable organisation
  • Build and lead eCommerce & direct-to-consumer brands in the Philippines

About Our Client

This is a business unit within a large & successful enterprise, with multiple businesses, across different sectors in the Philippines.

Job Description

Strategy & Commercial Leadership

  • Define and execute the eCommerce / D2C growth strategy for the Philippine market
  • Own P&L, revenue growth, margin performance, and customer lifetime value
  • Identify new market opportunities, product categories, and routes to market
  • Develop pricing, promotion, and go‑to‑market strategies aligned with brand positioning



Channel & Platform Ownership

  • Lead performance across owned platforms (Shopify / custom sites) and marketplaces (Shopee, Lazada, TikTok Shop, etc.)
  • Oversee CRM, data, analytics, and personalization strategies
  • Optimize funnel performance: traffic, conversion, retention, and repeat purchase



Marketing & Customer Growth

  • Partner closely with Marketing to drive paid media, social commerce, influencer, and content strategies
  • Own customer acquisition and retention metrics (CAC, LTV, ROAS)
  • Ensure seamless omnichannel experience between online and offline touchpoints (where applicable)



Operations & Supply Chain

  • Work cross‑functionally with Supply Chain, Fulfilment, and Customer Service
  • Ensure scalable operations, inventory planning, last‑mile delivery, and customer experience excellence



Team Leadership

  • Build and lead a high‑performing eCommerce & D2C team (commerce, performance marketing, CRM, operations)
  • Set clear KPIs, coach talent, and build succession pipelines
  • Act as a senior stakeholder with regional / global teams



The Successful Applicant

  • A strong background growing B2C businesses
  • Proven leadership experience in a senior executive role.
  • Consulting, private equity or strategy experience in local conglomerates is desirable, while also having hands-on, operational experience in a consumer business.
  • Capability to partner with business owners as well as executive & non-executive stakeholders.

What's on Offer

  • Competitive salary range, bonus, benefits & LTI
  • Unique General Manager opportunity to accelerate business growth, within an established and stable organisation
Contact
Rhiannon Guilford
Quote job ref
JN-042026-7004362
Phone number
+63 91 7712 4893

Job summary

Function
Marketing
Sub Sector
Executive Search
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Rhiannon Guilford
Consultant contact
+63 91 7712 4893
Job Reference
JN-042026-7004362

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.