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Head of Channel Sales - General Trade

Manila Permanent PHP200,000 - PHP300,000 per month (PHP2,400,000 - PHP3,600,000 per year) Work from Home or Hybrid View Job Description
Lead the national General Trade (GT) business through a key distributor partner, driving end-to-end channel performance, sales growth, and execution excellence. This role owns GT strategy, distributor management, and in-market execution to deliver sustainable and profitable growth.
  • Multinational Company
  • Rapid Expansion

About Our Client

Our client is a leading multinational FMCG organization with a strong portfolio of globally recognized brands. Known for its high-performance culture, innovation, and people-first approach, the company offers a dynamic environment with strong career growth opportunities and regional exposure.

Job Description

  • Lead the national General Trade (GT) channel strategy and execution through a primary distributor and sub-distributor network
  • Drive achievement of sales targets (sell-in, sell-out, and profitability metrics) and manage forecasting processes
  • Develop and implement cost-efficient Route-to-Market (RTM) strategies to expand distribution and grow market share
  • Oversee distributor performance, ensuring strong execution in merchandising, availability, and in-store excellence
  • Lead trade promotions, pricing implementation, and trade investment management for optimal ROI
  • Strengthen partnerships with distributor stakeholders and key trade accounts
  • Drive execution of category and channel development initiatives to increase market penetration and consumption
  • Lead, coach, and develop a high-performing sales team, including both direct and indirect reports
  • Ensure alignment and execution of brand and trade marketing initiatives in the GT channel
  • Monitor financial performance and ensure adherence to budget and trade spend guideline

The Successful Applicant

  • Bachelor's degree in Business or related field; MBA is an advantage
  • 12+ years of FMCG sales experience, with strong exposure to General Trade
  • Proven experience managing distributors at a national level
  • Strong leadership experience managing large, multi-layered sales teams
  • Deep understanding of RTM, trade execution, and channel development
  • Strong commercial acumen with experience managing sales and trade investments
  • Excellent stakeholder management and influencing skills
  • Willingness to travel as required

What's on Offer

  • Opportunity to lead a nationally critical sales channel with high visibility
  • Be part of a globally respected FMCG organization with strong brand equity
  • Work in a collaborative, high-performance culture that invests in people development
  • Exposure to strategic decision-making and regional best practices
  • Competitive compensation and career advancement opportunities
Contact
Dex Vergara
Quote job ref
JN-012026-6923046
Phone number
+63 02 7795 2800

Job summary

Function
Sales
Sub Sector
Channel Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Manila
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-012026-6923046
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.