Back to search

Head of Go-to-Market & Trade Channels - Global FMCG

Philippines Permanent PHP400,000 - PHP450,000 per month (PHP4,800,000 - PHP5,400,000 per year) Work from Home or Hybrid View Job Description
The Head of Go-to-Market & Trade Channels is responsible for defining and executing the end-to-end commercial strategy across modern and general trade. This role leads RTM transformation, distributor excellence, and channel growth to deliver sustained revenue and market share gains.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

We are a leading global FMCG organization with a strong portfolio of trusted brands and a presence across key international markets. Our success is driven by innovation, execution excellence, and deep partnerships across retail and distribution channels.

Job Description

  • Develop and execute a comprehensive go-to-market and Route-to-Market strategy aligned with overall business objectives
  • Lead growth and performance across Modern Trade and General Trade channels, ensuring strong market penetration
  • Drive distributor management excellence, including selection, onboarding, performance tracking, and capability development
  • Establish and optimize territory coverage plans, outlet segmentation, and service frequency models
  • Build and strengthen strategic partnerships with key modern trade accounts through joint business planning and negotiations
  • Implement in-market execution standards, merchandising excellence, and customer engagement programs
  • Analyze sales data, shopper insights, and competitive benchmarks to inform commercial strategies and forecasts
  • Collaborate cross-functionally with marketing, supply chain, finance, and demand planning for seamless execution
  • Lead, coach, and develop high-performing sales and field teams to drive accountability and results
  • Identify opportunities for digital transformation and tools to improve salesforce productivity and distributor visibility

The Successful Applicant

  • Strong leadership experience in a senior commercial or sales leadership position within a highly matrixed organization
  • Proven expertise in RTM strategy design and execution across diverse markets
  • Demonstrated success in distributor management, network optimization, and channel expansion
  • Strong analytical, strategic thinking, stakeholder management and leadrship capabilities

What's on Offer

  • Opportunity to shape and lead GTM transformation in a high-impact leadership role
  • Work with a dynamic, growth-focused global FMCG organization
  • Competitive salary & benefits package
Contact
Lyca Arellano
Quote job ref
JN-072026-7060541
Phone number
+63 02 7795 2810

Job summary

Function
Sales
Sub Sector
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-072026-7060541
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.