Back to search

Senior CRM & Loyalty Manager

Philippines Permanent View Job Description
We are seeking an experienced Senior CRM & Loyalty Manager to lead the execution of large-scale customer marketing campaigns and lifecycle programmes across multiple direct-to-consumer channels. This role will oversee CRM operations, campaign governance, team leadership, and customer journey optimisation, ensuring high-quality delivery and measurable business impact.
  • World-class portfolio
  • Career progression, competitive salary package

About Our Client

The hiring company is a large organization within the leisure, travel, and tourism industry, known for offering premium services and experiences to its customers. It operates in a fast-paced environment and is committed to delivering high-quality outcomes in a competitive market.

Job Description

  • Lead end-to-end CRM and customer engagement operations, ensuring the successful delivery of campaigns across multiple digital channels.
  • Develop operational plans that align marketing priorities with campaign execution capabilities.
  • Manage campaign workflows including intake, prioritisation, development, testing, deployment, and post-launch monitoring.
  • Oversee customer lifecycle programmes covering acquisition, onboarding, engagement, retention, reactivation, and loyalty initiatives.
  • Establish robust campaign governance, quality assurance frameworks, and risk management processes.
  • Lead, coach, and develop a high-performing team of CRM and customer engagement professionals.
  • Drive campaign planning, resource allocation, workload management, and operational capacity forecasting.
  • Monitor campaign performance and implement continuous optimisation initiatives through testing and analytics-driven insights.
  • Collaborate with marketing, analytics, technology, digital, and business stakeholders to deliver strategic customer engagement programmes.
  • Champion process improvement, automation, and operational excellence to enhance efficiency and customer experience outcomes.

The Successful Applicant

  • Proven experience leading CRM, lifecycle marketing, customer engagement, marketing automation, or direct marketing operations.
  • Strong expertise in customer journey management, segmentation, personalisation, and omnichannel marketing.
  • Demonstrated people leadership experience with the ability to develop and manage high-performing teams.
  • Strong analytical, operational, and stakeholder management capabilities with a focus on performance optimisation.
  • Experience working with CRM platforms such as Braze, marketing technologies, campaign governance frameworks, and data-driven marketing environments.

What's on Offer

  • Competitive salary & benefits package.
  • Opportunity to lead large-scale customer engagement initiatives with significant business impact.
  • Collaborative and innovative environment focused on digital transformation, customer experience, and marketing excellence.
  • Full onsite work setup.
Contact
Althea Angeles
Quote job ref
JN-092026-7103976
Phone number
+63 277952821

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Philippines
Job Type
Permanent
Consultant name
Althea Angeles
Consultant contact
+63 277952821
Job Reference
JN-092026-7103976

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.