VP of Marketing - Tech

Marketing Strategy & Planning

• Define and own Lhoopa's online & offline marketing strategy aligned with company growth targets.
• Translate commercial objectives into clear marketing priorities and action plans.
• Set quarterly and annual targets across acquisition, activation, and retention.
• Allocate budget across channels and initiatives based on expected impact and scalability.

Acquisition & Growth Execution

• Lead the design of integrated acquisition programs combining digital channels and on-the-ground activations.
• Ensure consistency between marketing campaigns and field execution.
• Improve lead quality and conversion through structured optimization efforts.
• Monitor customer and partner acquisition costs and ensure sustainable growth.

Lifecycle & Engagement

• Develop engagement initiatives to increase activation speed and long-term participation of partners.
• Support retention and reactivation programs where relevant.
• Coordinate with operational teams to ensure marketing initiatives are realistic and executable at scale.

Performance Management & Reporting

• Define key performance indicators tied to business outcomes.
• Establish clear reporting cadence and dashboards for leadership visibility.
• Analyze performance trends and adjust priorities accordingly.
• Ensure CRM and tracking systems provide reliable pipeline data.

Team Leadership & Cross-Functional Alignment

• Lead and structure the marketing team to support the company's next stage of growth.
• Manage external agencies and partners where relevant.
• Ensure strong coordination between Marketing, Sales, and Field Operations.
• Build a culture of accountability, clarity, and measurable execution.